Originally posted on  : thesustainabilityreader.com




Are cycling and recycling parts of a green wonderland or are they a goal towards achieving resilience?

Both activities are part of a big strategy based on the response of a sustainable system towards the relentless impact of climate change. Transport and waste management are a good summary of the best activities that describe a personal healthy “green” attitude. However, it awakens resistance because it something “new” that represents a complete change of diary habits. There is not a solid culture around the need to be sensible and make personal efforts (recycling, shopping habits, transport, etc).  In addition, we live in a historically moment in which the strong investment that climate change demands is surprisingly gather deniers and support from governments. Just to give a recent example, in Madrid, Spain the resolution to close the traffic in the centric area of this crowd city –only for Christmas period-, is generating debate and resistance. Most of the citizens do not understand the meaning even if it has a direct and immediate impact in contamination levels and has already achieved a successful 37% of reduction.

In the end, everything is reduced to a process of re-educate people that unfortunately is not being carried out in a systemic way. Is not even a struggle against climate change denials –that at least are informed of the existence of scientific material- but of raising awareness of the need to change personal habits by delivering constant information to the people.

Despite all this years of constant discussion about the need to reshape public an private policies around the environment is still seen as a matter of public decisions without personal involvement, that almost “magically” will make a reduction on contamination.

“Ignorance is the darkest night”… Indeed, and the lack of awareness of making changes through personal habits it make the goal for a green city literally impossible.

So, is it all about education and information? Yes, mainly because most of the reactions from the citizenship comes precisely because of being misinformed/no informed. Turn to a green city demands solid Education pillars as the Nordic countries have shown. A change of personal habits comes from the conviction and be educated and informed around green policies is the best way to get it.

Personal attitude has a real and direct impact on climate change and what its most important: it has a real possibility to successfully change it.

Cycling is a symbol for these changes, as transport seems to be one of the most important aspects for achieving sustainable goals. The use of fossil fuels is a big challenge that is usually associated as a matter of “public affairs”. Indeed, restrictions to its use needs strong legislation, however in a political world contaminated by corruption, private interests, and “revolving doors” not always success. Is for this reason that the pressure around individual attitude is much more powerful than any legislation and the only resilient way to push for changes.

If you make legislation without individual awareness maybe you succeed…maybe not, but if you make people aware of their own interests even in the long term you make history.

Cycling and recycling are not enough to make a world sustainable but it makes the difference from the easiest way to do it: change of personal habits. Being green is a matter of personal awareness that need to be rising by Education patterns boost by the State. Too much focus in legislation makes loss the focus in what is really important: individuals able to change systems, not systems that change through bottom up initiatives.

If there is a systemic “green education” cycling and recycling ´d be only the starting point for a tangible  wonderland! GO!






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