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CrowdLeaf Newsletter 23rd November 2017

Welcome to this weeks Crowdleaf Newsletter. Our aim at Crowdleaf is to try and make a positive impact on people, to give the facts about the current state of the climate, environment, wildlife and conservation and about sustainability. We also aim to be able to find different ways to become greener.

Climate Change

Norweigan Central Bank has told it’s government to ‘dump it’s shares’ in oil and gas companies.

 https://www.theguardian.com/business/2017/nov/16/oil-and-gas-shares-dip-as-norways-central-bank-advises-oslo-to-divest

After all of the extreme weather America has experienced recently, more Americans are worried about the effects of climate change. With only 54% of American’s understanding that climate change is caused by human beings, it just goes to show how important it is to making the message clear about how and why the climate is changing.

 https://www.theguardian.com/environment/climate-consensus-97-per-cent/2017/nov/20/battered-by-extreme-weather-americans-are-more-worried-about-climate-change

Environment, Wildlife and Conservation

With an estimated 12,000 tonnes of plastic being dumped into the sea each year, a tax on single use plastics could be a good start to tackling the ocean pollution.

 https://www.theguardian.com/environment/2017/nov/18/uk-considers-tax-on-single-use-plastics-to-tackle-ocean-pollution

This is a similar article to above but tells more about the impact on the sealife. Whales dying from our plastic pollution – David Attenborough’s hard hitting message from the Blue Planet 2 episode on Sunday 19th November.

 http://www.independent.co.uk/news/science/whales-dying-plastic-pollution-ingest-toxic-environment-blue-planet-ii-a8063576.html

Whale mother can't let go of dead calf likely poisoned by plastic ...

Whale mother can’t let go of dead calf likely poisoned by plastic …

Sir David Attenborough's New Series to Show 'Heartbreaking ...

Sir David Attenborough’s New Series to Show ‘Heartbreaking …

With the pollution in our oceans becoming so serious and the amount of harm it’s causing to our sealife etc, we all really need to start taking responsibility and doing every little thing we can to reduce this. In the case of take away coffee cups – there are reusable ones! – just take them home and wash up ready for the next takeaway drink. Again, straws – invest in reusable ones, you can also get handy little tiny brushes to help clean them properly. Every little really does help and if everyone would follow suit things could start to really change.

 Greenpeace has given 9 good easy tips on how to reduce plastic use in the link below.

 https://www.greenpeace.org.uk/9-ways-reduce-plastic-use/

The Keystone Pipeline leakes 210,000 gallons of oil right before the Nebraska Public Service Commission is due to make a final decision on whether to allow an extension called the Keystone XL which will link Canada’s Alberta Oil to big refineries in the U.S. This is what locals to the pipeline have been fearing to happen and have been resisting the extension due to the impact such a leak can have to loacal water supply, to the environment and wildlife.

A new study has showed that there has been a sharp drop in male fertility and poor sperm quality. The high levels of air-pollution could be the cause of this.

https://www.theguardian.com/environment/2017/nov/22/air-pollution-linked-to-poor-sperm-quality

Sustainability

One of the UK’s nurseries ban the use of glitter to help the environment. The common arts and craft accessory is a micro plastic that has been found in foods and is poisonous for humans, can cause fertility problems and affect the immune system.

In the film industry there are ways to try and cut waste and pollution.

http://www.huffingtonpost.co.uk/entry/action-film-and-tv-hiring-sustainability-directors_uk_59e86a4ce4b0d0e4fe6d52ef?utm_hp_ref=uk-sustainability

Recycleable coffee cups! Fantastic news and more good news the scientists behind this also have sandwich wrappers that can be recycled too. We hope to see these being used soon which could help reduce our waste in to the environment.Thumbnail for Meet The Scientists Who Have Made Coffee Cups Recyclable ...

Meet The Scientists Who Have Made Coffee Cups Recyclable …

 This is an article about ‘Rasa’ – a car that runs on hydrogen and emits water. It’s compact, lightweight and environmentally friendly could this be the car for a cleaner future?

https://l.facebook.com/l.php?u=http%3A%2F%2Fwww.greenmatters.com%2Fnews%2F2017%2F11%2F15%2Fst3dD%2Fwales-hydrogen-car&h=ATMKSSgPFns11_YriGZHwQ8Nl5dA4mi_APV2dDZ2Fj1fZeMsk6BUEYp2Qf-mGwuEjoi-PCGvYieTGZCtyK123AJnJGSOFmvJzTMJzgqixf2TmwByB1CVz9vrTfhNQJ9oT6mlDQpfsMgjuvEoLA&s=1&enc=AZNqL-iJ97lE9uVYG9LlxnkN8Jk6xBNpBu05kyf6UboZplaElN9DIc0rJ0R9Nr3DQrgnqXtt8W85bJLu4-FbcIYs_YJ5Rqrf9dCe9WCpzXaERg

Below is a Youtube video of Rasa which is very interesting to watch. It does actually look like a very fun car to drive.

https://www.youtube.com/watch?v=utmkddBFUg0

An inspirational artist – Artur Bordalo – who collects his own materials from rubbish to create large scale animals who are the victims from our waste. Bodalo uses the waste for his projects to bring about social awareness for the ecological and sustainable environment.

http://www.greenmatters.com/renewables/2017/11/20/kcfLU/trash-artist-murals

1005 best Art images on Pinterest | James d'arcy, Built ins and ...

1005 best Art images on Pinterest | James d’arcy, Built ins and …

Buses in London to use coffee grounds as fuel! This looks great and as they don’t need to be modified to use this fuel – even better.

http://www.greenmatters.com/news/2017/11/22/1TEtt8/london-buses-coffee-grounds

A disappointing blow to green power projects as government decline subsidies before 2015.

https://www.theguardian.com/environment/2017/nov/22/no-subsidies-for-green-power-projects-before-2025-says-uk-treasury

Events

 

Film Screening – Before the Flood

Thursday 23rd November  18:30 – 21:00

The Stripe, King Alfred Campus, University of Winchester

http://www.winacc.org.uk/events/2017-11-23/film-screening-flood-0

http://crowdleaf.org.uk/the-wave-of-plastic-pollution-is-a-problem-adammanning-of-greenhampshire-rwscarter-of-crowdleaf/

National Tree week with the Centre of Alternative Technology in Machynlleth, Wales.

Saturday 2nd December 13:00 – 15:30

Join in for family friendly activities including tree decorating, Sapling planting, tree trail and tree story telling.

https://www.facebook.com/events/777916475742152/

National tree week 25th November – 3rd November

Take part or find an event near you via the website to celebrate National Tree Week.

http://www.treecouncil.org.uk/Take-Part/National-Tree-Week

Handy Websites:

Instead of throwing out or bagging up (to gather dust) all those clothes children quickly grow out of this is a brilliant website to buy or sell unwanted children clothes. It is run by a busy mum who also knows what it’s like with ever growing children and the endless amount of clothes children accumulate.

“Last year a quarter of the clothing we got rid of was simply thrown away. That’s a staggering 300,000 tonnes that went into landfill. So many of those items could have been re-used and enjoyed by another child, instead of contributing to the destruction of the planet.”

https://www.loopster.co.uk/

Contact Us!

Please contact us via our website: http://crowdleaf.org.uk/

Or email us:

vicky@crowdleaf.org.uk

ryan @crowdleaf.org.uk

On Behalf of Crowdleaf – happy reading!

Vicky

Visit our Crowdleaf Store to help support our cause and green community!

https://shop.crowdleaf.org.uk/

Start a #Sustainability #Movement in Your #Organization: Part 2 Building Buy-in : Wendy Firlotte @EngageIntl

Increasing employee involvement in workplace sustainability programs is one of the top challenges for organizations. This is not surprising as most businesses face issues with competing priorities, while implementing programs that are informal and voluntary. This post is going to make a departure from the usual topics that are discussed about sustainability buy-in. It will focus on three key questions and strategic approaches that are effective at building sustainability momentum within an organization.

So, let’s take a step back from sustainability specific issues and ask a couple of deeper questions and do a bit of exploring possible approaches.

What motivates us at work?

Dan Pink, an expert on human motivation and the author of the New York Times best seller, Drive: The Surprising Truth About What Motivates Us, shows us that there is a huge disconnect between what science knows and what business does. He discusses how 40 years of proven research on human motivation goes largely ignored by companies. Dan outlines, with case study examples, that using intrinsic motivators, across the board, increases engagement, productivity, creativity and satisfaction.

According to Pink, the key drivers to increasing employee performance, productivity and satisfaction are:

Purpose – doing things because they matter and are in service of something larger than ourselves; a higher or outward looking mission

Autonomy – a desire to be self-directed; ownership & responsibility in areas of day-to-day work, life balance, career development, organizational direction, etc.

Mastery – the urge to get better and better at something that matters – learning new skills and build our capacity to address new challenges/talks

In Dan Pink’s TED talk, “The Puzzle of Motivation”, he reveals the substance of his findings from his book. He discusses how the carrots and sticks approach to incentivizing, outside of a surprisingly narrow set of circumstances, largely never works and often destroys creativity. The proven secret to high performance is intrinsic motivation, the drive to do things that matter.

Practical Application: The key here is weaving these 3 drivers into your programming to inspire employee involvement and commitment. I often hear people say, “I tried that once and it didn’t work”. One-off and ad-hoc attempts at fostering buy-in do not work; it’s necessary to use strategic, consistent and embedded approaches to build commitment, community and a supportive culture. Creating momentum may take a bit of time, but consistency builds credibility, accountability, aids in measurement and provides a platform for effectively communicating relevant messaging.

How does being purpose driven increase buy-in and participation?

The latest trend in the corporate world is the shift to establishing a company brand promise and growing profits through purpose-driven business strategies. Research shows purpose-driven organizations that foster shared-value experience a higher level of trust, ability to innovate, employee and customer satisfaction and overall profits.

Simon Sinek, the author of “Start with Why: How Great Leaders Inspire Everyone to Take Action”, tells us that customers don’t buy what you do; they buy why you do it. Your company’s why is the larger purpose that inspires you to do what you do every day beyond the objective of solely making money.

According to John Mackey & Raj Sisodia, the authors of “Conscious Capitalism: Liberating the Heroic Spirit of Business”, there are four general categories to consider when determining your organization’s “why” or higher purpose:

1.   Improving quality of life through service

2.   Furthering human knowledge through discovery and knowledge sharing

3.   Achieving excellence, beauty and mastery

4.   Doing the right thing




In Simon’s TED talk, How Great Leaders Inspire Action, he discusses the why (higher purpose), how (value proposition) and what (impact and scale of your offerings) of your business and the importance of starting with and discovering your why. Successful and innovative organizations start with a clear why and create aligned experiences (how) and products (what) around their brand that inspire employees, customers and investors.

Practical Application: Sustainability and corporate responsibility (CSR) initiatives are valuable alignment points to illustrate purpose-driven brand experiences that resonate with employees, customers and investors. Aligning sustainability-related activities with organizational purpose and business objectives provide a powerful platform to foster shared value, trust and ultimately buy-in from various stakeholder groups.

How do we build momentum when implementing internal initiatives?

How does an idea get widely adopted over time? We can look to the diffusion of innovation theory, developed by Everett Rogers in 1962. In his book, Diffusion of Innovations”, Rogers explains how, over a period of time, an idea gains momentum and spreads within a social system. This is essentially what Derek Sivers was illustrating in his “how to start a movement” video that was highlighted in Part 1: Steps to follow in this post series.

The theory, illustrated by a bell-curve, is broken into segments: adopters, innovators (2.5%), early adopters (13.5%), early majority (34%), late majority (34%) and laggards (16%). The theory outlines how each category of adopters acts as influencers for the next segment under the curve.  A key effect in the model, which is often referred to the as the tipping point (16%), is where the rate of adoption accelerates and takes on the momentum needed for the innovation to be widely adopted.

Rogers also identified, in the Diffusion of Preventative Innovation, five characteristics that directly affect the probability of adoption of a specific innovation:

1.   Relative advantage – new idea is better than what is already available or in use

2.   Compatibility – compatible with their current habits and values

3.   Complexity – relative ease of use

4.   Trialability – potential adopter may trial it on a limited basis

5.   Observability – innovation is observed in use by other members and their results

Practical Application: When creating your programming, it is key to weave the success characteristics throughout your programming. Explore the five characteristics like a checklist and identify how your program stacks up in each area and where there are areas for improvement.

This model is also an incredibly useful marketing tool. Use the profile for each segment to create a targeted marketing strategy. This approach, using each segment profile, allows for the crafting of relevant and compelling marketing tactics and messages to effectively increase the rate of momentum and adoption.

Want to learn more?

Watch for the next installment of our 6-part “Start a Sustainability Movement in Your Organization “ series. Part 3 will focus on how to scale your program, no matter the size, function or structure of your organization.

Start a conversation! Please leave a comment, question or share your experiences below. Also feel free to post any burning issues that you would like to see covered in this series.

Start a Sustainability Movement in Your Organization Series:

  • Part 1: Steps to follow
  • Part 2: Building buy-in at every level
  • Part 3: How to scale
  • Part 4: How to systemize
  • Part 5: All in for sustainability
  • Part 6: Fostering culture & embedding sustainability

Connect with Wendy on :

Twitter: @EngageIntl

LinkedIn: Wendy Firlotte

Wendy is a Sustainability Employee Engagement Specialist. She specializes in translating high-level strategy and vision into purpose driven, embedded and aligned employee action. She’s a great asset to our guest blog here on CrowdLeaf.







Used cups are a problem – Daizyp a solution.

Used cups are not only a challenge for recycle depending on materials and waste management, but also a big waste of space when binned and thrown away and into trash bins.




Too often we walk along streets and see trash cans quite exploding or worst we have to deal with this problem in our offices near coffee break areas or vending machines.
This is my personal experience and honestly, watching this garbage obscenity and the number of wasting bags used for waste management, I couldn’t take it anymore to see all that space wasted.

So I tried to find a solution to this problem, and too bad I found only big machines which are awesome to collect and/or destroy used cups managing big numbers, but too big and too expensive to install in my office or my home.

So here came the idea: realize a device to be inserted into the bin that let me collect and stack my used cups easily instead of trying every time to stack one into another one and often failing.

The solution should be low cost, small size and possibly affordable to everyone and most important could be applied to almost every type of existing trash bins around the world.

After a lot of modifications and tests finally a brand new tool was born to satisfy my needs: Daizyp. And using it for the first times gives me knowledge to use it even for other type of waste, or for example I found it great when using it in my office desk bin to collect coffee plastic cups into Daizyp and paper into the bin. A smart and eco-friendly solution all-in-one!

Daizyp helps people to collect used cups stacking them nicely avoiding waste of space and at the same time improving recycle collecting cups all together easily.

Daizyp transforms your trash bin into a smart one and can be installed in almost every type of trash bin.

Install and using it is very simple, all you have to do is inserting it into your bin (or outside the bin) and begin to throw inside it your used cups.
All the cups will stack together and when full emptying Daizyp is a simple and fast operation: you release the pin on the bottom and let the stacked cups fall into waste bag and you’re done.

Daizyp benefits are many and helps you:

  • save space in your bin and waste bags
  • save money – with lower costs for waste management and number of waste bags used
  • save the planet by improving recycle easily
  • educating kids to recycle having fun





Daizyp comes in 2 sizes version: normal size (84mm diameter) for plastic cups and glasses, and XL size (95mm diameter ) for fast food or big cups.

Daizyp project is young but promising: these days we are performing tests at our friend’s offices and small business and they are enthusiastics about it!

We are working for crowdfunding campaign scheduled for the first quarter 2017 and in the meantime trying to let people know Daizyp, the benefits it will bring and join the Daizyp recycle revolution.

Discover more on www.daizyp.com or follow Daizyp @thedaizyp