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Tag Archive guest blog

Water equality: challenging the global balance? by @MarIntroini

We must move forward towards a full implementation of SDG 6 “Clean water and sanitation” as it is one pillar that connect with essential goals as SDG 1“no poverty”, SDG 2“zero hunger”, SDG 3 “good health and well-being”. Transforming SDG 6 on a dangerous goal that threatens the entire system in dramatic terms that compromise the own survival of people´s resources.

Climate change, biased interests, unfair distribution of land, etc. are all elements that contributes to make of water a matter of conflict and a “precious jewel” to preserve at all costs.

Even if we were not in times of crises, water scarcity seems to be the worse and more threaten crisis to be addressed. Not just for the devastating impact on land production but of the consequences on power relations in developing countries.

We repeatedly express our concern that local people in vulnerable communities are not going through a committed guided process of empowerment and this stage of unfair “water-relations-power” radically cancel any possibility to move forward. Vulnerable communities would become even more vulnerable if there are not other sources of control for production and direct access to water rather than local governments with high levels of corruption. This is current devastating reality of developing countries in which –in addition- climate change wreak havoc.

There is not enough control and supervision at global and local level to guarantee that an essential natural resource for surviving as water it doesn’t become a monopoly of a élite and a tool for submission and tyranny.

Good governance is –again- the element to keep the focus on to prevent and resist the impact of water scarcity. As corruption seems to be the most important element to take into account for a fair distribution that assures that all the people on an equal basis have access to water.

Water equality and a fair distribution are essential for achieving stability and sustainability at global level. India* is an example that in a global world, one crisis impacts the rest. There water crisis exposure the inefficiency of global institutions and leaders to reduce vulnerabilities and to protect natural resources. Definitely this is an issue that goes beyond any idea of climate change denial, as it is a tangible and forecast chaos for present and future generations worsened by the impact of environmental degradation.

Currently 54% of the population lives in urban areas and is expected that this trend will grow by 2050. This growing migration creates new challenges on infrastructure and generates ways of living that demands more water to be produced. Those people left behind land areas that need innovation and work to keep them operational.

All of the above without forgetting that water scarcity or no access to water has a direct impact on refugees and the new category of “climate change refugees”. An alarming crisis that in addition to adaptation and mitigation processes needs an extra boost in which good governance and global institutions guarantees that this main resource is accessible for all.

Joint and coordinated action from global institutions, humanitarian aid and local empowerment of people are a must.

As in the picture I am contemplating water crisis through the eyes of a kid: with the innocence and determination that water equality is an achievable goal. This challenge will be overcome by citizen engagement, global joint action and a serious empowerment of local communities.

Only keeping that innocence alive with work, strength and passion is that 100% people will have access to water worldwide. GO!

*Sculpture Hampton Court Flower Show-Palace London UK

Tusks, Trophy Hunting and Trump by @lara_wildlife

Elephants are one of the most universally loved species and are instantly recognisable with their long trunks, large flapping ears and impressive tusks. However, their populations are experiencing catastrophic declines, and with fewer than 50,000 African elephants remaining in the wild, it’s possible that our children may only ever see these majestic creatures in captivity or a picture book.

@Lara_Wildlife

There are currently more elephants being poached than born and in the past decade alone, there’s been a 90% decline in elephant populations across Africa. Elephants have an extraordinary emotional capacity which allows them to feel empathy and form deep familial bonds with their herd members. Not only are these creatures incredibly intelligent, they also play an essential role in the ecosystem and are often described as ‘ecosystem engineers’. In areas where elephants thrive, other species do too and the potential loss of Elephants could have severe implications regarding the function and capacity of their natural environment.

@Lara_wildlife

In November, the US government caused global outrage by announcing plans to lift the ban on the importation of elephant body parts hunted for sport in Zimbabwe and Zambia. Whilst hunting organisations like the Safari Club and National Rifle Association were overjoyed by the change in policy, conservationists and charities dedicated to saving elephants were appalled. The current pressure being exerted on elephant populations from illegal poaching, is the highest it’s been for over 20 years and this change in US legislation can only mean bad news for the remaining individuals in the wild.

In a statement given by the US Fish and Wildlife Service, they justified the decision by stating that “African Elephant trophy hunting in Zimbabwe will enhance the survival of the species in the wild”.

Although it’s a highly controversial issue, trophy hunting can provide crucial benefits to endangered and vulnerable species. This is because hunters will pay an extortionate amount of money (up to US$60,000) to shoot and export the animals that they kill. In theory, this money is invested into the conservation of remaining populations, for example, by funding law enforcement to prevent poaching; however, it’s often impossible to track the distribution of those funds.

For a species that is already so vulnerable, I can’t help but feel that this decision is a huge step in the wrong direction.

As a result of the immediate global backlash, Donald Trump tweeted that the decision to change legislation would be put on hold until all the conservation facts could be reviewed and so far, it appears that no definitive conclusion has been reached.

The World Wildlife Fund (WWF) wrote that this was a “wise and welcome pause in the process”, but, we’re not out of the woods yet.

In the meantime, it’s important that we continue to raise awareness of the plight of African Elephants and the magnitude of the threats that this remarkable species is facing on a daily basis.

 

This has been a piece by Lara Jackson.

www.larawildlife.co.uk | @lara_wildlife | larajwildlife@gmail.com

All these fantastic photo’s have also been taken by Laura, for more pictures like these she is well worth a follow.

CrowdLeaf Newsletter 7th December 2017

Welcome to CrowdLeaf Newsletter.

Our aim at CrowdLeaf is to try and make a positive impact on people, to give the facts about the current state of the climate, environment, wildlife and conservation and about sustainability. We also aim to be able to find different ways to become greener and bring those ideas to the public.

This week we have two brilliant feature articles, one by Mar Introit and another by Laura Jackson raising valid and important issues the world today need to acknowledge address.

Also, don’t miss our very own CrowdLeaf’s Ryan Carter on Voice FM on 7th December 2017 at 7pm to discuss all thing green with friend Xan Phillips.

 

Feature Articles

Water equality: challenging the global balance? by @MarIntroini

Tusks, Trophy Hunting and Trump by @laura_wildlife

Climate Change and Pollution

Actor Nicolaj Coster-Waldau otherwise known as Jaime Lannister from the Game Of Thrones shows his home land – Greenland – and how it’s changing due to climate change and why we need to protect it.

Greenland Climate TimeLapse

 

UN Commits to stop Ocean Plastic Waste

 

These start ups aim to make our planet greener and more sustainable

 

New study uncover’s ‘keystone dominos’ Strategy of climate denial

 

Shell Doubles Up On Green Spending And Vows Halve Carbon Footprint

 

Climate Change is Radically Reshuffling UK Bird Species Report Find

 

Sadiq Khan Plans Network Of London Water Fountains To Reduce Plastic Waste

 

New Sentinel Satellite Tracks Dirty Air

 

Japan Has Reached Impasse Over Million Tons Radioactive Water

 

Chile Is Banning Plastic Bags to Save Our Oceans

 

Footage Of A Cow Chewing On A Plastic Bag

This could have been a heart breaking situation and just shows how far the plastic pollution problem goes for animals on land as well as in the sea.

Worldwide Air Quality – Realtime Air Pollution Map

Just click on the link and enter your local city to find out what the air quality in your area is.

 

Carlsberg Officially Carbon Neutral In Sweden

 

David Attenborough Offers Stark Warning Against Climate Change

 

Wildlife and conservation

Mexico Creates Vast New Ocean Reserve To Protect ‘Galapagos Of North America’

 

Britains Coral Reefs And Marine Wildlife Are Equal To Anything On Blue Planet II

 

This Common Pesticide Can Make Migrating Birds Lose Their Way

 

Jersey Wetlands Park

“New Jersey may turn their wetlands park into a ‘Climate Change’ National Park”

 

Sumatran Tigers Fall 17% And Have Just Two Strongholds

 

Sustainability

BMW  Electric ‘Mini’

 

Should We Rent Our Christmas Tree?

 

Co-op Sell ‘ Past It’s Sell By Date’ Food At Discount Rate

 

Neal’s Yard Remedies Sustainable Gift Wrapping

 

Compost heap Video

 

Shell To Open Electric Vehicle Charging Points At UK Petrol Stations

 

Roof Top Panels Which Makes Drinking Water From Thin Air

 

German Alternative To Disposable Cups

 

Recycling

This Company Is Making Shoes Out Of Used Airbags And Tires

 

New Blaenau Gwent Recycling Centre Planned To Avoid Fines

 

Great Recycling Website For Tips On How And Where To Recycle

This is a nice easy to use website for children to look up why it is important to recycle and how with it’s easy to follow guides.

Events

Join CrowdLeaf’s Ryan Carter and his friend Xan Phillips on Voice FM for CrowdLeaf Hour
on Thursday 7th December to discuss all things green!

 

Southend Beach Clean 17th December 2017

 

Greenpeace Coca-Cola Campaign 10th december On The Common

 

Greenpeace Monthly Meeting And Social 19th December
Art House Southampton

 

Sholing Valley’s New Years Eve (Morning) Conservation Work Day 31st December 2017

 

Handy Websites

The Ethical Superstore is a great place to find eco-friendly products from cleaning to furniture.

 

Instead of throwing out or bagging up (to gather dust) all those clothes children quickly grow out of this is a brilliant website to buy or sell unwanted children clothes. It is run by a busy mum who also knows what it’s like with ever growing children and the endless amount of clothes children accumulate.

‘Last year a quarter of the clothing we got rid of was simply thrown away. That’s a staggering 300,000 tonnes that went into landfill. So many of those items could have been re-used and enjoyed by a another child, instead of contributing to the destruction of the planet.’

www.loopster.co.uk

Contact Us!

Please join us on Facebook, like and share with fellow environmental and wildlife enthusiasts where we will keep you up to date with climate change, sustainable and wildlife and conservation news and anything else green.
We would also like to start adding a directory to our newsletter, making it more accessible for everyone to gain information, join other environmental groups or eco-friendly businesses that sell eco-friendly products so please contact us if you would like us to do this for you. We can also help advertise any campaigns and fundraising events on our webpage, facebook and newsletters.

If you have an article or blog which is relevant to the local global cause of making the world cleaner and greener or feel there is an issue that could be part of a discussion, then feel free to send it over and we can publish it with one of our newsletters or Facebook page.

Contact us via our website:
 http://crowdleaf.org.uk/

Look us up on Facebook or drop us an email:

vicky@crowdleaf.org.uk

ryan@crowdleaf.org.uk

On behalf of CrowdLeaf,

Vicky

Please come and check out our store to support our cause and green community!

https://shop.crowdleaf.org.uk/

 

 

 

 

 

 

 

How to Start a Sustainability Movement in Your Organization: Part 3 Scale by Wendy Firlotte @EngageIntl

The Challenge: Since the path to sustainability is rooted in local context, creating an overarching corporate program that is also relevant to numerous departments and locations may seem counter-intuitive. How do we create an overarching corporate sustainability program that is relevant to every employee and is implementable across an entire organization, especially those with diverse departments, services and geographic locations? How could we implement programming that would be relevant to office, laboratory, retail and field-based settings or perhaps in operations located in New York City, New Delhi and in a small rural town in northern Canada?

Another key consideration when we are thinking through the scope of corporate vs. local, is that the reverse also needs to be considered. How does the program engage employees to directly understand their impact locally on organizational performance? For example, would employees be able to read a sustainability report and relate their everyday actions to the outcomes that the organization reports on? Do employees feel that their daily actions make a difference toward organizational goals?

An Effective Approach: “Strategic Flexibility”: I encourage an approach that I like to call “Strategic Flexibility”. This approach is about finding an effective balance with aligned action between corporate level targets and locally organized events and activities.

What does this mean in action? Companies focus program efforts on their overarching sustainability targets, but provide local autonomy by working with all locations to plan how they will meet the company targets in a way that is relevant to their specific context.

Strategic flexibility is where the “top down” big picture planning, meets the “bottom up” operational insights and practicality. Each approach has advantages, but reliance on only one restricts the potential effectiveness and success of your strategic goals. It combines the strategic alignment of efforts with the business vision, while leveraging local experience, operational knowledge and momentum of existing initiatives. Creating efforts that are strategically flexible builds trust, commitment, enthusiasm, buy-in at every level, and company resilience by creating the space to be responsive to internal and external influences.

How it Works: Whether your program focuses on individuals or teams, create an overarching framework around your organization’s sustainability targets that is clear and relatable to your sustainability reporting. Using the focused framework you have created for guidance, allow local offices to develop their own plans to address each target. Local offices may or may not be implementing the same activities, but they will all be working towards overarching sustainability targets.

Some key elements for implementation:

Local Planning – Encourage the development of a local sustainability plan by involving the entire office/location. Sustainability/Green Teams often only look within their limited group for ideas, champions and resources. Developing a local sustainability plan by involving all employees will open up avenues for participation, discussion, ideas, solutions, collaboration and resources.

Encourage involvement in the process by providing various approaches that appeal to employees’ interests and time commitments. This is an amazing opportunity to build on the momentum of existing local activities, previous success and identify local champions. When it’s time to prioritize and decide on action plans, create space for productive discussion; for example host solution lunches, where you can bring into the fold anyone interested in a specific issue or initiative by discussing solutions to a particular challenge.

Local Support – This sort of “bottom coming up to meet top” approach will be a new concept to many people, so providing ongoing support for planning and implementation for local offices is important and necessary. Having a strong support network for them to move forward will be key. In addition to corporate assistance, creating a community support network of local champions/mentors is also effective.

Networking and Knowledge Sharing – Providing an avenue for discussion, sharing ideas, success stories and advice on lessons learned is an effective way to make offices feel supported and ultimately more successful. Learning from each other and feeling connected as a community working toward a common goal greatly increases enthusiasm and momentum.

Want to learn more?

Watch for the next installment of our 6-part “Start a Sustainability Movement in Your Organization: Part 4 – How to Systemize “ series. We will focus on how to systemize your program, no matter the size, function or structure of your organization or program.

Start a Sustainability Movement Series:

· Part 1: Steps to follow

· Part 2: Building buy-in at every level

· Part 3: How to scale

· Part 4: How to systemize

· Part 5: All in for sustainability

· Part 6: Fostering culture & embedding sustainability

Connect with Wendy om the links below.

Twitter: @EngageIntl https://twitter.com/EngageIntl

LinkedIn: Wendy Firlotte https://uk.linkedin.com/in/wendyfirlotte

Wendy is a Corporate Sustainability Employee Engagement Strategist. She specializes in translating high-level strategy and purpose into aligned and embedded employee action.







#Green issues are also a diplomacy issue: towards a #Green #Global #Diplomacy… by @MarIntroini

The digital sculpture “Mother morning” shows the hidden treasure of climate change action: the strength of diplomacy. A pillar that is within activists, environmental organizations and leaders however, is not being used in its full potential and there is not a consolidated green diplomacy. Traditional channels of diplomacy are not enough and even COP21 shows that its possible we urgently need to rebuild a diplomatic sense of global green joint action.



Green issues needs “power of influence” that takes shape with a solid structure around diplomacy. Commitment from civil society is important but could easily be transformed in a useless resource if is not focused in a strategy encompassing global leaders and institutions.

Under current crisis of leadership and institutions particularly at global level, is very difficult to build a sphere of influence. Global institutions are not reliable to assure the sustainability of green initiatives and work as a defense against financial private interests. Current trend from US of destroying a “green vision” are making universal attempts very challenging for building a green diplomacy. The threat to abandon COP21 is a tangible expression of its boycott.

Is it clear that a weak leadership leads to a diplomacy failure hence reducing the levels of influence below minimum standards. Making of the political stage the only way-out to achieve results. For getting to a green culture is paramount to build around several pillars do not just rely on politics. That’s one of the main factors to support the development of a “green diplomacy” as there is not a tangible link private-civil-society-financial world-politicians and citizens interests. There are common interests but not a good and strong diplomacy able to link all this pillars around a common goal. Is it so, that political decisions like climate change denier Donald Trump are more harmful that ever and it looks closer to a dictatorship decision rather to a democratic elected leader. Erasing past ideological Administration focus constitutes a different nature from denial what the majority of the citizens are demanding. Indeed, 7 of 10 Americans want to emphasize alternative energy (not oil, gas and coal). That means democracy. There is no room for debate when there are authoritarian political decisions that undermine citizenship majority will.

If the argumentation is that there are also financial interests around clean energies there is also better and worse interests around remain in the same stage of contamination that is killing the planet. Scientifically and by common sense climate change devastating impact is being proven along the last 50 years.

Becoming sustainable shouldn’t remain just a political decision above citizenship´s interests. Mass ignorance and short termism is not an excuse for not proceeding. Even with a different focus but without erasing all green strategies without giving an alternative model for current climate threats.

In a surprisingly political momentum of climate change denial, an intense work of influence becomes paramount to overcome this overwhelming tendency to destroy global initiatives and it is the development of a global green diplomacy that could rescue us from this chaotic and threatening momentum for climate change action.

The only way to become resilient is to gather together around a global green diplomacy more than a green agreement. In which, leaders, institutions and civil societies participate in a permanent basis of joint action and a structure –not necessary formal- in which commitment with green becomes influence. Green political parties are a good expression of this attempt, although it needs to move one step further and become real experts in diplomacy to become real influencers. Building a global diplomacy on green issues from the election of strong and trained leaders able to be resilient by themselves towards a system that tends to absorb them.

Global green diplomacy: a new challenging ground that needs to give birth to a new generation of leaders able to grow strongly and steady to reshape global institutions and growth towards a new recycled life.







Architecture as a tool for building resilient cities by @MarIntroini

Being resilient means face uncertainty with pillars that guarantee stability and capacity to response to the “new”. This is how new realities forces to reshape a world in which infrastructure and services become flexible and versatile. Migration crisis or climate change pushes us to rethink a world in which urban spaces are designed for new-revolutionary standards of living.

Half of humanity, around 3.5 billion of people lives in cities today. By 2030, almost 60% of the world’s population will live in urban areas which represents a strong reason for building cities that welcome this overwhelming number of people and their demands in a threaten environment.




Even if there is a political global commitment to achieve Goal 11 of the SDG´s: “Make cities and human resettlements inclusive, safe, resilient and sustainable” is important to raise awareness and build new parameters at local level that mark the road for the next decade in a determinate and ambitious way. In the context of current “broken” world of weak commitment to global standards there is much more challenge and the search for stronger tools become paramount.

Architecture has become that tool, the relief that the world is awaiting. With innovation and creativity is showing its capacity to reinvent itself and construct the unimaginable. Rooftop gardens, urban farming, self-energy efficient houses, office-building with an integrated farm, are just examples of the impressive changes that architecture could make in societies. Is it not just a matter of changing design of construction styles but also a new way of living, above all producing a feeling. The emotional element that determinate the need for achieving results from a different perspective. In which multicultural spaces boost a mentality and a culture around tolerance and inclusiveness. The Pavilion in Vojvodina, northern Serbia* it’s a good model of this new trend that is helping to boost a new innovative concept that –in this case- assures freedom of religion. The acceptance of a “melting pot” of religions becomes also a matter of “architecture design”.

Globalization has brought more movement of people and also new demands for clean and healthy standards of living in which the cultural aspect cannot be missed. People move through public patterns of behavior and the sense of being part of a general consensus. Despite confrontation there is an important element of “being part of…” that allow them to be in one position or another. Is with this spirit that cities has contributed greatly to create multicultural societies. “Being part of….” is not a matter of local perspective but of the creation of open and inclusive spaces. The boost of globalization comes from the free movement of people –please do not confuse it with massive flow or refugees- that transform societies in a different and better place. Indeed, little towns that keep traditions intact are inclined to disappear as it doesn´t deliver the needed standards that fit in current world. Precisely migration has brought this element of merger of traditions and birth of a new layered of societies. That is the reason of being a value added for the growth of cities, therefore societies.

The complementary work of architecture and urban planning are key elements to achieve these new and ambitious standards. A green way of living means a smart urban planning and architecture enough flexible and versatile that gives room to a new philosophy of living.

Concrete, wood, timber, natural materials and a smart mind to be creative and innovative enough to build cities able to welcome all nature of people and “knit” new habits to protect the environment and adapt to current and future crises.

“Whatever you do, promise me that every project you make or design, you´ll take the risk of doing something for humanity”. Frank Ghery. Indeed, whatever is done should be focused on a creative and innovative architecture that helps to boost pillars around adaptation and an urban planning, ambitious enough to boost a resilient society.

Mar Introini

Blogger/Analyst Political-Economy thesustainabilityreader.com




Start a #Sustainability #Movement in Your #Organization: Part 2 Building Buy-in : Wendy Firlotte @EngageIntl

Increasing employee involvement in workplace sustainability programs is one of the top challenges for organizations. This is not surprising as most businesses face issues with competing priorities, while implementing programs that are informal and voluntary. This post is going to make a departure from the usual topics that are discussed about sustainability buy-in. It will focus on three key questions and strategic approaches that are effective at building sustainability momentum within an organization.

So, let’s take a step back from sustainability specific issues and ask a couple of deeper questions and do a bit of exploring possible approaches.

What motivates us at work?

Dan Pink, an expert on human motivation and the author of the New York Times best seller, Drive: The Surprising Truth About What Motivates Us, shows us that there is a huge disconnect between what science knows and what business does. He discusses how 40 years of proven research on human motivation goes largely ignored by companies. Dan outlines, with case study examples, that using intrinsic motivators, across the board, increases engagement, productivity, creativity and satisfaction.

According to Pink, the key drivers to increasing employee performance, productivity and satisfaction are:

Purpose – doing things because they matter and are in service of something larger than ourselves; a higher or outward looking mission

Autonomy – a desire to be self-directed; ownership & responsibility in areas of day-to-day work, life balance, career development, organizational direction, etc.

Mastery – the urge to get better and better at something that matters – learning new skills and build our capacity to address new challenges/talks

In Dan Pink’s TED talk, “The Puzzle of Motivation”, he reveals the substance of his findings from his book. He discusses how the carrots and sticks approach to incentivizing, outside of a surprisingly narrow set of circumstances, largely never works and often destroys creativity. The proven secret to high performance is intrinsic motivation, the drive to do things that matter.

Practical Application: The key here is weaving these 3 drivers into your programming to inspire employee involvement and commitment. I often hear people say, “I tried that once and it didn’t work”. One-off and ad-hoc attempts at fostering buy-in do not work; it’s necessary to use strategic, consistent and embedded approaches to build commitment, community and a supportive culture. Creating momentum may take a bit of time, but consistency builds credibility, accountability, aids in measurement and provides a platform for effectively communicating relevant messaging.

How does being purpose driven increase buy-in and participation?

The latest trend in the corporate world is the shift to establishing a company brand promise and growing profits through purpose-driven business strategies. Research shows purpose-driven organizations that foster shared-value experience a higher level of trust, ability to innovate, employee and customer satisfaction and overall profits.

Simon Sinek, the author of “Start with Why: How Great Leaders Inspire Everyone to Take Action”, tells us that customers don’t buy what you do; they buy why you do it. Your company’s why is the larger purpose that inspires you to do what you do every day beyond the objective of solely making money.

According to John Mackey & Raj Sisodia, the authors of “Conscious Capitalism: Liberating the Heroic Spirit of Business”, there are four general categories to consider when determining your organization’s “why” or higher purpose:

1.   Improving quality of life through service

2.   Furthering human knowledge through discovery and knowledge sharing

3.   Achieving excellence, beauty and mastery

4.   Doing the right thing




In Simon’s TED talk, How Great Leaders Inspire Action, he discusses the why (higher purpose), how (value proposition) and what (impact and scale of your offerings) of your business and the importance of starting with and discovering your why. Successful and innovative organizations start with a clear why and create aligned experiences (how) and products (what) around their brand that inspire employees, customers and investors.

Practical Application: Sustainability and corporate responsibility (CSR) initiatives are valuable alignment points to illustrate purpose-driven brand experiences that resonate with employees, customers and investors. Aligning sustainability-related activities with organizational purpose and business objectives provide a powerful platform to foster shared value, trust and ultimately buy-in from various stakeholder groups.

How do we build momentum when implementing internal initiatives?

How does an idea get widely adopted over time? We can look to the diffusion of innovation theory, developed by Everett Rogers in 1962. In his book, Diffusion of Innovations”, Rogers explains how, over a period of time, an idea gains momentum and spreads within a social system. This is essentially what Derek Sivers was illustrating in his “how to start a movement” video that was highlighted in Part 1: Steps to follow in this post series.

The theory, illustrated by a bell-curve, is broken into segments: adopters, innovators (2.5%), early adopters (13.5%), early majority (34%), late majority (34%) and laggards (16%). The theory outlines how each category of adopters acts as influencers for the next segment under the curve.  A key effect in the model, which is often referred to the as the tipping point (16%), is where the rate of adoption accelerates and takes on the momentum needed for the innovation to be widely adopted.

Rogers also identified, in the Diffusion of Preventative Innovation, five characteristics that directly affect the probability of adoption of a specific innovation:

1.   Relative advantage – new idea is better than what is already available or in use

2.   Compatibility – compatible with their current habits and values

3.   Complexity – relative ease of use

4.   Trialability – potential adopter may trial it on a limited basis

5.   Observability – innovation is observed in use by other members and their results

Practical Application: When creating your programming, it is key to weave the success characteristics throughout your programming. Explore the five characteristics like a checklist and identify how your program stacks up in each area and where there are areas for improvement.

This model is also an incredibly useful marketing tool. Use the profile for each segment to create a targeted marketing strategy. This approach, using each segment profile, allows for the crafting of relevant and compelling marketing tactics and messages to effectively increase the rate of momentum and adoption.

Want to learn more?

Watch for the next installment of our 6-part “Start a Sustainability Movement in Your Organization “ series. Part 3 will focus on how to scale your program, no matter the size, function or structure of your organization.

Start a conversation! Please leave a comment, question or share your experiences below. Also feel free to post any burning issues that you would like to see covered in this series.

Start a Sustainability Movement in Your Organization Series:

  • Part 1: Steps to follow
  • Part 2: Building buy-in at every level
  • Part 3: How to scale
  • Part 4: How to systemize
  • Part 5: All in for sustainability
  • Part 6: Fostering culture & embedding sustainability

Connect with Wendy on :

Twitter: @EngageIntl

LinkedIn: Wendy Firlotte

Wendy is a Sustainability Employee Engagement Specialist. She specializes in translating high-level strategy and vision into purpose driven, embedded and aligned employee action. She’s a great asset to our guest blog here on CrowdLeaf.







Start a #Sustainability #Movement in Your #Organization: Part 1 – Steps to Follow : Wendy Firlotte @EngageIntl

​When I talk to organizations of all sizes and functions, their biggest pain point is essentially the same, lack of participation.  Consistently, the two biggest challenges I hear are obstacles to increasing stakeholder buy-in and deal with competing priorities in the workplace.

In corporate responsibility & sustainability, we talk about being purpose driven and embedding sustainability within the organization, but what does that mean exactly? Essentially, we are looking for ways to mobilize employees and resources toward a shared sustainability purpose. In other words, what we want to know is how do we start a sustainability movement? This is the first installment of a 6 part series where we will discuss what starting a sustainability movement means, what it takes and the key elements for success.

Before getting into how to start a sustainability movement within your organization, let’s watch a TED talk by Derek Sivers (3 mins) and break down the basic steps and key insights of starting a movement in general.

Observed steps and key insights from the video:

  1.    Leaders need to create actions that are easy to follow and show the first follower how to follow. The first followers will then show everyone else how to follow.
  2.    Leaders embrace followers as equals, so it’s about the movement, not about the leader.
  3.    The first follower is an underestimated form of leadership. It takes courage to stand out and do something new and different.
  4.    Actions must be public. It’s important to not only show the actions of the leader, but also the followers. New followers will emulate other followers, not the leader.
  5.    After the first few join, others will join because it’s less risky. Then you hit the tipping point.
  6.    Afterward, those who were sitting on the fence before, have no reason now not to join. They won’t stand out, they won’t be ridiculed, but they will be part of the in-crowd if they hurry.
  7.    Then you have a movement.

I love that these insights are clear and simple, but I also wanted to add some key ideas that relate these steps to engaging employees in internal sustainability programs; many of these will be discussed in greater detail later in the series.

Create relevance for the program beyond company purpose. If a mission isn’t relevant to employees on a personal level, outside of work, it’s not likely to resonate with them at work either. How does your company’s sustainability agenda align with a greater purpose, allowing employees to contribute to the global good? Are you relating similar actions in their daily lives at home?

The UN Sustainable Development goals are a great way to create greater overall relevance. It provides a collective (global) way forward to address the world’s most pressing issues, but allows companies to choose the goals that align with their purpose and materiality priorities. With this greater vision and purpose, employees can participate make the broader connections with the meaning behind their brand experiences.

Meeting people where they are. A key element to increasing participation is by creating programming to engage employees that reflect their varying levels of understanding and willingness to participate. Do you have activities planned to accommodate these levels of employee involvement to meet them at their highest level of engagement and potential impact?

Law of diffusion of innovation principle. According to research, the required percentage of uptake in order to achieve the tipping point when adopting new innovations is only 16 %. (That lovely number makes the task seem more manageable, right?) Here is a great talk by Simon Sinek, where he discusses the law of diffusion in more detail.

Share employee experiences. Create fun, engaging, and relatable experiences for participating employees to share and inspire others to get involved. You could highlight and share articles, videos, blogs, pictures, posts, tweets, etc. Harness the powerful resource of employee influence and amplification in networks, on social media and word of mouth.

Cultivate followers and equip them to be advocates. Advocates and enthusiasts can be your strongest resource. We are very much social beings and are strongly influenced by our peers. Often sustainability practitioners feel overwhelmed when implementing programming as they say, “it’s just me!” I say look for ways to mobilize your employees and make them all owners and leaders. Create a clear process to show your followers how to follow, so they can then easily communicate the process to other potential followers.

Focus on key messaging and ongoing dialogue.  Be consistent in your messaging, frequency and contact channels with your communications and engagement. Focus on regular messaging communications, activities and feedback. If we want activities to be embedded into our organizational ethos, it needs to be part of an ongoing conversation, not only a few times per year when specific activities are launched.

Want to learn more? Watch for the next installment of her 6-part “Start a sustainability movement “ series. Part 2 will focus on building stakeholder buy-in at every level of the organization.




Start a Sustainability Movement Series:

  • Part 1: Steps to follow
  • Part 2: Building buy-in at every level
  • Part 3: How to scale
  • Part 4: How to systemize
  • Part 5: All in for sustainability
  • Part 6: Fostering culture & embedding sustainability

Leave a Comment! We would love to hear your thoughts! Please leave a comment or question below. Also feel free to post any burning issues that you would like to see covered in this series.

You can find Wendy on Twitter:@EngageIntl or LinkedIn: Wendy Firlotte

Wendy is a Sustainability Employee Engagement Specialist. She specializes in translating high-level strategy and vision into purpose driven, embedded and aligned employee action. She’s a great asset to our guest blog here on CrowdLeaf.




Used cups are a problem – Daizyp a solution.

Used cups are not only a challenge for recycle depending on materials and waste management, but also a big waste of space when binned and thrown away and into trash bins.




Too often we walk along streets and see trash cans quite exploding or worst we have to deal with this problem in our offices near coffee break areas or vending machines.
This is my personal experience and honestly, watching this garbage obscenity and the number of wasting bags used for waste management, I couldn’t take it anymore to see all that space wasted.

So I tried to find a solution to this problem, and too bad I found only big machines which are awesome to collect and/or destroy used cups managing big numbers, but too big and too expensive to install in my office or my home.

So here came the idea: realize a device to be inserted into the bin that let me collect and stack my used cups easily instead of trying every time to stack one into another one and often failing.

The solution should be low cost, small size and possibly affordable to everyone and most important could be applied to almost every type of existing trash bins around the world.

After a lot of modifications and tests finally a brand new tool was born to satisfy my needs: Daizyp. And using it for the first times gives me knowledge to use it even for other type of waste, or for example I found it great when using it in my office desk bin to collect coffee plastic cups into Daizyp and paper into the bin. A smart and eco-friendly solution all-in-one!

Daizyp helps people to collect used cups stacking them nicely avoiding waste of space and at the same time improving recycle collecting cups all together easily.

Daizyp transforms your trash bin into a smart one and can be installed in almost every type of trash bin.

Install and using it is very simple, all you have to do is inserting it into your bin (or outside the bin) and begin to throw inside it your used cups.
All the cups will stack together and when full emptying Daizyp is a simple and fast operation: you release the pin on the bottom and let the stacked cups fall into waste bag and you’re done.

Daizyp benefits are many and helps you:

  • save space in your bin and waste bags
  • save money – with lower costs for waste management and number of waste bags used
  • save the planet by improving recycle easily
  • educating kids to recycle having fun





Daizyp comes in 2 sizes version: normal size (84mm diameter) for plastic cups and glasses, and XL size (95mm diameter ) for fast food or big cups.

Daizyp project is young but promising: these days we are performing tests at our friend’s offices and small business and they are enthusiastics about it!

We are working for crowdfunding campaign scheduled for the first quarter 2017 and in the meantime trying to let people know Daizyp, the benefits it will bring and join the Daizyp recycle revolution.

Discover more on www.daizyp.com or follow Daizyp @thedaizyp




Are cycling and recycling parts of a green wonderland or are they a goal towards achieving resilience? 

Originally posted on  : thesustainabilityreader.com




Are cycling and recycling parts of a green wonderland or are they a goal towards achieving resilience?

Both activities are part of a big strategy based on the response of a sustainable system towards the relentless impact of climate change. Transport and waste management are a good summary of the best activities that describe a personal healthy “green” attitude. However, it awakens resistance because it something “new” that represents a complete change of diary habits. There is not a solid culture around the need to be sensible and make personal efforts (recycling, shopping habits, transport, etc).  In addition, we live in a historically moment in which the strong investment that climate change demands is surprisingly gather deniers and support from governments. Just to give a recent example, in Madrid, Spain the resolution to close the traffic in the centric area of this crowd city –only for Christmas period-, is generating debate and resistance. Most of the citizens do not understand the meaning even if it has a direct and immediate impact in contamination levels and has already achieved a successful 37% of reduction.

In the end, everything is reduced to a process of re-educate people that unfortunately is not being carried out in a systemic way. Is not even a struggle against climate change denials –that at least are informed of the existence of scientific material- but of raising awareness of the need to change personal habits by delivering constant information to the people.

Despite all this years of constant discussion about the need to reshape public an private policies around the environment is still seen as a matter of public decisions without personal involvement, that almost “magically” will make a reduction on contamination.

“Ignorance is the darkest night”… Indeed, and the lack of awareness of making changes through personal habits it make the goal for a green city literally impossible.

So, is it all about education and information? Yes, mainly because most of the reactions from the citizenship comes precisely because of being misinformed/no informed. Turn to a green city demands solid Education pillars as the Nordic countries have shown. A change of personal habits comes from the conviction and be educated and informed around green policies is the best way to get it.

Personal attitude has a real and direct impact on climate change and what its most important: it has a real possibility to successfully change it.

Cycling is a symbol for these changes, as transport seems to be one of the most important aspects for achieving sustainable goals. The use of fossil fuels is a big challenge that is usually associated as a matter of “public affairs”. Indeed, restrictions to its use needs strong legislation, however in a political world contaminated by corruption, private interests, and “revolving doors” not always success. Is for this reason that the pressure around individual attitude is much more powerful than any legislation and the only resilient way to push for changes.

If you make legislation without individual awareness maybe you succeed…maybe not, but if you make people aware of their own interests even in the long term you make history.

Cycling and recycling are not enough to make a world sustainable but it makes the difference from the easiest way to do it: change of personal habits. Being green is a matter of personal awareness that need to be rising by Education patterns boost by the State. Too much focus in legislation makes loss the focus in what is really important: individuals able to change systems, not systems that change through bottom up initiatives.

If there is a systemic “green education” cycling and recycling ´d be only the starting point for a tangible  wonderland! GO!