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Switching to GREEN in an Artificial Intelligence era. By Mar Introini

 

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We are living under contradictory processes: a world pushing for more sustainable green standards, on a go back to old codes of living closer to nature and at the same time a revolutionary technology that mark our daily life differently.

Is this incompatible? Is this a contradiction? Is it possible to harmonize both processes and become more and more “green” within a world more and more technologically advanced?

We are definitely prepared to move forward through new innovative technology that makes our life easier however, not to become more green and attached to nature codes that demands the implementation of new habits and maybe, new sacrifices and resignation to comfort.

Walking towards a green technological developed world means, “get naked” from old habits and patterns and enters a new path of living within a new “dress code”.

If you see the picture above you could identify the contrast: a laptop in the middle of a forest, in which wood and trees are the powerful actors and, in a sense, the tech element is the distortion element that searches for a space.

There is not incompatible, although there is a clash if there is not a harmonic adaptation into a holistic strategy of green in all layers of the society.

Going back to old codes as living in the countryside, reducing consumption of water, using pubic transport, buying food daily, not use of plastic, recycling, change our purchasing focus -“buy less, buy better”- etc. are all elements that make up a green way of living. Even if it seems a contradiction in itself: going back to past habits but with the help and boost from a revolutionary technology.Indeed, when we get the essence of the past it doesn’t mean that we are “repeating” or “imitating” but that we get inspired and apply the same criteria although under a cross-cutting technology.

Innovation is what marks the difference from the past; to create new structures a change of minds its paramount to be open and creative.

We need technology to make it happen even if it’s just to campaign for Green, as social media and networking become the way to do so. A change of habits also come from creating trends and fashion around them. People moves through emotions and the feeling of being part of the society and updated to the new trends is an element to take it very seriously at time to generate new codes.

Is it so that the Education system becomes a challenge to address much more complex that the one described by SDG 4 but a driver for new generations around awareness, sensibility and creativity for building a reshaped and adaptive world.

Green Education is not about educating people around green issues but to boost green professionals. Architects, engineers, activists are all professions directly linked with the environment, however a resilient world could only be built by a deeper action. Lawyers, politicians, teachers are also paramount for creating frameworks and spaces of green action and reflection; because a green education is also about “construction “ of creative minds that from any field of work could achieve a goal of innovation and adaptation. Simply… making a real revolution in our Education systems.

Technology at the service of a green planet means the transformation of what seem anachronic tech elements into harmony pillars to become more sustainable.

 New lenses for a new innovative green world: mind, soul and…. tech!

 

Green Community Action: The Need For Innovation. Take The Risk! By Mar Introini

 

 

 

The SDG´s approach demands a new approach at global system level and a systemic action at individual and community level. Innovation, even its part of SDG 9 “industry, innovation and infrastructure” represents one of those challenges to take into account on a daily and personal basis.

Communities as a difference from corporations do not see the need for innovation but of small changes that make their daily life easier. This attitude may prevent them from a real revolutionary change especially for those who considered themselves as “stable and safe societies”. A personal change represents a much more important step to get through this situation than for other challenges.

Until there is not a real sense of the need for a change that fixes current green global crisis, we will not being able to become sustainable. Eventually there are just communities that introduce technology for their own particular benefit and innovation but for specific goals based on local profitability.

Getting into a sense of empowerment is a must. We need to Educate and re-Educate adults and future generations on the power of Advocacy and the own responsibility of getting the tools. Is it simply a democracy pattern in which citizens engage with the community and lead their destiny.

It’s surprising to see that even if global corporations has very strong interests there are committed to the global goals and aware of a change. Most of the multinationals has made important steps towards a green investment leaving the public sector behind and not updated to the new challenges. Also on this aspect coordination and the power of partnerships its extremely needed. In which local communities play a paramount role, changing their own daily habits and taking the principle of “think global, act local” into extremes.

The tools are there to be used: social media, associations, debate, etc. through reshaping the Education system. Traditional tools (as association and debate) need to be reshaped  and find a new concept in which there are not just “green associations/debates” but a cross-cutting union of people, thoughts and ideas towards a common goal on sustainability. That is the key to enter in new roads of resilience: the use of the same tools from a different focus.

A holistic approach is what we need for getting into the goals successfully  and on a “relaxing mood”. The so-called “safe societies” must be aware of the need to reshape their goals and business as usual for addressing crises effectively. Moving through green debates, green associations and green campaigns is not the correct strategy and global goals demand that green goals are just one more part of a systemic strategy.That´s the reason for building awareness towards uncertainty and the need for being resilience by an in depth change on structures and personal attitudes.

New and innovative green communities: a personal attitude that doesn’t represent financial investment but capitalization of human resources, re-Education and innovative structures that delivers a new sense of living.

As the picture, the logs represent the citizens: strong and resilient but without awareness of the need for innovation and change. There will not fall down but they need stronger support to become sustainable. Take the risk!

*The Green Axis of SDG´s

https://thesustainabilityreader.com/2018/06/06/the-green-axis-of-sdgs/

For a plastic free revolution we need new lenses by @MarIntroini

A simple question – one in which Mar asked me (@rwscarter- Ryan) about recently while I was on the radio, what is more important? Education or Innovation?

Well here is her answer.

 

A matter of Education or Innovation: which “lenses” come first? For a real plastic free revolution we need a solid educational framework that shapes habits and attitudes for finally building a new green culture. Parallel to this process is Innovation on technology, an essential element and an ally for green goals.

We need to be educated to adapt effectively to the new challenges by changing habits and at the same time innovate and make this process easy and sustainable within a world that moves through digitalization. A green future should be based on Education and Innovation and also through an innovative educational framework that delivers values around protection to the environment.

Let´s have a look at some data to wake up to a devastating reality around the environment and in particularly in relation to plastics:

An estimated of 12 million barrels of oil is required to produce the plastic bags used in US each year.

A million plastic bottles are bought around the world every minute and the number will jump another 20% by 2021*

Around 50% of plastic is used just once and thrown away*

More than 8 million tons of plastic is dumped into our oceans every year*

Alarming figures that wake up our society to a new sensible issue that demands action not only in terms of business options but also on a complete reshape of our lifestyle and system. A revolution….

Now, the system moves through a legal framework, is it possible to make a revolution against plastics without a complete reform of the legal system? Even if private initiatives are dominating the stage of the green market is it not enough and we need a full commitment from the public sector and definitely a new ambitious legal status.

Is precisely legislation that boosts a green way of doing business although always with the support of bottom up initiatives. Which is clear is that we cannot rely only on the latest and the progress would come from top down strategies that display commitment and structure for a system change.

We need leaders with vision, -not necessary visionary- but with the political will to make a change. Not only for cancelling the “plastic industry” but to give alternatives that reconvert the sector into a new and productive industry able to reinvent themselves with innovation and creativity. Is it here that the political support becomes paramount in terms of investment on innovation. From the side of the plastic misuse and irresponsible consumption we must be focused on educating individuals and change their lifestyle no matter the influence of the public sector. The private sector could play a very important role on changing cultural habits by using the speed of social media and the powerful influence of a global structure. Multinationals are key actors to implement new practices and develop new individual habits on an equal impact around the world. In which cultures are not a burden but the necessary complementary element.

Even if political support is a very important factor to take into account, U.S. is a good example that is not necessary essential, which is definitely very important is a legal framework that allows the continuity of pursuing Green goals. The focused policies from Mr. Trump against the own existence of climate change and the investment on clean energies have exposure the power of individual action from millions of citizens in America that want to fight back and are achieving green results with or without public support. This rebellion from the citizenship (coming from all the Political parties) gives the green revolution a new boost and a new vision in which the center of the initiatives are not public. That is precisely what we need for a results-driven strategy against plastics: the determination and awareness from the citizens to make a change of their traditional lifestyle on an almost anarchic basis.

Despite the traditional standardization of concepts, habits and business we must make the effort of “seeing green” where others are not able to do so. The environment depends on this individual option of delivering clean practices. Is our responsibility and empower us to become active agents for change.

Vision it´s important to see the devastating impact of plastics in oceans and in our lifestyle, however there is an even more important element that is awareness and information. Both are missing and clearly the data is not coming from the pubic sector but from an active and engage civil society.

Its ‘a historical momentum for a radical change of the “lenses” of mistaken traditions and move towards a new vision on green, with or without public support.

*http://www.independent.co.uk/news/business/news/iceland-plastic-free-packaging-own-brand-products-recycling-pollution-environment-a8161081.html

* SDG´s 12+14= the panoptic for plastic waste

*https://www.theguardian.com/environment/2017/jun/28/a-million-a-minute-worlds-plastic-bottle-binge-as-dangerous-as-climate-change

*https://www.plasticoceans.org/the-facts/