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#Green issues are also a diplomacy issue: towards a #Green #Global #Diplomacy… by @MarIntroini

The digital sculpture “Mother morning” shows the hidden treasure of climate change action: the strength of diplomacy. A pillar that is within activists, environmental organizations and leaders however, is not being used in its full potential and there is not a consolidated green diplomacy. Traditional channels of diplomacy are not enough and even COP21 shows that its possible we urgently need to rebuild a diplomatic sense of global green joint action.



Green issues needs “power of influence” that takes shape with a solid structure around diplomacy. Commitment from civil society is important but could easily be transformed in a useless resource if is not focused in a strategy encompassing global leaders and institutions.

Under current crisis of leadership and institutions particularly at global level, is very difficult to build a sphere of influence. Global institutions are not reliable to assure the sustainability of green initiatives and work as a defense against financial private interests. Current trend from US of destroying a “green vision” are making universal attempts very challenging for building a green diplomacy. The threat to abandon COP21 is a tangible expression of its boycott.

Is it clear that a weak leadership leads to a diplomacy failure hence reducing the levels of influence below minimum standards. Making of the political stage the only way-out to achieve results. For getting to a green culture is paramount to build around several pillars do not just rely on politics. That’s one of the main factors to support the development of a “green diplomacy” as there is not a tangible link private-civil-society-financial world-politicians and citizens interests. There are common interests but not a good and strong diplomacy able to link all this pillars around a common goal. Is it so, that political decisions like climate change denier Donald Trump are more harmful that ever and it looks closer to a dictatorship decision rather to a democratic elected leader. Erasing past ideological Administration focus constitutes a different nature from denial what the majority of the citizens are demanding. Indeed, 7 of 10 Americans want to emphasize alternative energy (not oil, gas and coal). That means democracy. There is no room for debate when there are authoritarian political decisions that undermine citizenship majority will.

If the argumentation is that there are also financial interests around clean energies there is also better and worse interests around remain in the same stage of contamination that is killing the planet. Scientifically and by common sense climate change devastating impact is being proven along the last 50 years.

Becoming sustainable shouldn’t remain just a political decision above citizenship´s interests. Mass ignorance and short termism is not an excuse for not proceeding. Even with a different focus but without erasing all green strategies without giving an alternative model for current climate threats.

In a surprisingly political momentum of climate change denial, an intense work of influence becomes paramount to overcome this overwhelming tendency to destroy global initiatives and it is the development of a global green diplomacy that could rescue us from this chaotic and threatening momentum for climate change action.

The only way to become resilient is to gather together around a global green diplomacy more than a green agreement. In which, leaders, institutions and civil societies participate in a permanent basis of joint action and a structure –not necessary formal- in which commitment with green becomes influence. Green political parties are a good expression of this attempt, although it needs to move one step further and become real experts in diplomacy to become real influencers. Building a global diplomacy on green issues from the election of strong and trained leaders able to be resilient by themselves towards a system that tends to absorb them.

Global green diplomacy: a new challenging ground that needs to give birth to a new generation of leaders able to grow strongly and steady to reshape global institutions and growth towards a new recycled life.







Start a #Sustainability #Movement in Your #Organization: Part 2 Building Buy-in : Wendy Firlotte @EngageIntl

Increasing employee involvement in workplace sustainability programs is one of the top challenges for organizations. This is not surprising as most businesses face issues with competing priorities, while implementing programs that are informal and voluntary. This post is going to make a departure from the usual topics that are discussed about sustainability buy-in. It will focus on three key questions and strategic approaches that are effective at building sustainability momentum within an organization.

So, let’s take a step back from sustainability specific issues and ask a couple of deeper questions and do a bit of exploring possible approaches.

What motivates us at work?

Dan Pink, an expert on human motivation and the author of the New York Times best seller, Drive: The Surprising Truth About What Motivates Us, shows us that there is a huge disconnect between what science knows and what business does. He discusses how 40 years of proven research on human motivation goes largely ignored by companies. Dan outlines, with case study examples, that using intrinsic motivators, across the board, increases engagement, productivity, creativity and satisfaction.

According to Pink, the key drivers to increasing employee performance, productivity and satisfaction are:

Purpose – doing things because they matter and are in service of something larger than ourselves; a higher or outward looking mission

Autonomy – a desire to be self-directed; ownership & responsibility in areas of day-to-day work, life balance, career development, organizational direction, etc.

Mastery – the urge to get better and better at something that matters – learning new skills and build our capacity to address new challenges/talks

In Dan Pink’s TED talk, “The Puzzle of Motivation”, he reveals the substance of his findings from his book. He discusses how the carrots and sticks approach to incentivizing, outside of a surprisingly narrow set of circumstances, largely never works and often destroys creativity. The proven secret to high performance is intrinsic motivation, the drive to do things that matter.

Practical Application: The key here is weaving these 3 drivers into your programming to inspire employee involvement and commitment. I often hear people say, “I tried that once and it didn’t work”. One-off and ad-hoc attempts at fostering buy-in do not work; it’s necessary to use strategic, consistent and embedded approaches to build commitment, community and a supportive culture. Creating momentum may take a bit of time, but consistency builds credibility, accountability, aids in measurement and provides a platform for effectively communicating relevant messaging.

How does being purpose driven increase buy-in and participation?

The latest trend in the corporate world is the shift to establishing a company brand promise and growing profits through purpose-driven business strategies. Research shows purpose-driven organizations that foster shared-value experience a higher level of trust, ability to innovate, employee and customer satisfaction and overall profits.

Simon Sinek, the author of “Start with Why: How Great Leaders Inspire Everyone to Take Action”, tells us that customers don’t buy what you do; they buy why you do it. Your company’s why is the larger purpose that inspires you to do what you do every day beyond the objective of solely making money.

According to John Mackey & Raj Sisodia, the authors of “Conscious Capitalism: Liberating the Heroic Spirit of Business”, there are four general categories to consider when determining your organization’s “why” or higher purpose:

1.   Improving quality of life through service

2.   Furthering human knowledge through discovery and knowledge sharing

3.   Achieving excellence, beauty and mastery

4.   Doing the right thing




In Simon’s TED talk, How Great Leaders Inspire Action, he discusses the why (higher purpose), how (value proposition) and what (impact and scale of your offerings) of your business and the importance of starting with and discovering your why. Successful and innovative organizations start with a clear why and create aligned experiences (how) and products (what) around their brand that inspire employees, customers and investors.

Practical Application: Sustainability and corporate responsibility (CSR) initiatives are valuable alignment points to illustrate purpose-driven brand experiences that resonate with employees, customers and investors. Aligning sustainability-related activities with organizational purpose and business objectives provide a powerful platform to foster shared value, trust and ultimately buy-in from various stakeholder groups.

How do we build momentum when implementing internal initiatives?

How does an idea get widely adopted over time? We can look to the diffusion of innovation theory, developed by Everett Rogers in 1962. In his book, Diffusion of Innovations”, Rogers explains how, over a period of time, an idea gains momentum and spreads within a social system. This is essentially what Derek Sivers was illustrating in his “how to start a movement” video that was highlighted in Part 1: Steps to follow in this post series.

The theory, illustrated by a bell-curve, is broken into segments: adopters, innovators (2.5%), early adopters (13.5%), early majority (34%), late majority (34%) and laggards (16%). The theory outlines how each category of adopters acts as influencers for the next segment under the curve.  A key effect in the model, which is often referred to the as the tipping point (16%), is where the rate of adoption accelerates and takes on the momentum needed for the innovation to be widely adopted.

Rogers also identified, in the Diffusion of Preventative Innovation, five characteristics that directly affect the probability of adoption of a specific innovation:

1.   Relative advantage – new idea is better than what is already available or in use

2.   Compatibility – compatible with their current habits and values

3.   Complexity – relative ease of use

4.   Trialability – potential adopter may trial it on a limited basis

5.   Observability – innovation is observed in use by other members and their results

Practical Application: When creating your programming, it is key to weave the success characteristics throughout your programming. Explore the five characteristics like a checklist and identify how your program stacks up in each area and where there are areas for improvement.

This model is also an incredibly useful marketing tool. Use the profile for each segment to create a targeted marketing strategy. This approach, using each segment profile, allows for the crafting of relevant and compelling marketing tactics and messages to effectively increase the rate of momentum and adoption.

Want to learn more?

Watch for the next installment of our 6-part “Start a Sustainability Movement in Your Organization “ series. Part 3 will focus on how to scale your program, no matter the size, function or structure of your organization.

Start a conversation! Please leave a comment, question or share your experiences below. Also feel free to post any burning issues that you would like to see covered in this series.

Start a Sustainability Movement in Your Organization Series:

  • Part 1: Steps to follow
  • Part 2: Building buy-in at every level
  • Part 3: How to scale
  • Part 4: How to systemize
  • Part 5: All in for sustainability
  • Part 6: Fostering culture & embedding sustainability

Connect with Wendy on :

Twitter: @EngageIntl

LinkedIn: Wendy Firlotte

Wendy is a Sustainability Employee Engagement Specialist. She specializes in translating high-level strategy and vision into purpose driven, embedded and aligned employee action. She’s a great asset to our guest blog here on CrowdLeaf.







Used cups are a problem – Daizyp a solution.

Used cups are not only a challenge for recycle depending on materials and waste management, but also a big waste of space when binned and thrown away and into trash bins.




Too often we walk along streets and see trash cans quite exploding or worst we have to deal with this problem in our offices near coffee break areas or vending machines.
This is my personal experience and honestly, watching this garbage obscenity and the number of wasting bags used for waste management, I couldn’t take it anymore to see all that space wasted.

So I tried to find a solution to this problem, and too bad I found only big machines which are awesome to collect and/or destroy used cups managing big numbers, but too big and too expensive to install in my office or my home.

So here came the idea: realize a device to be inserted into the bin that let me collect and stack my used cups easily instead of trying every time to stack one into another one and often failing.

The solution should be low cost, small size and possibly affordable to everyone and most important could be applied to almost every type of existing trash bins around the world.

After a lot of modifications and tests finally a brand new tool was born to satisfy my needs: Daizyp. And using it for the first times gives me knowledge to use it even for other type of waste, or for example I found it great when using it in my office desk bin to collect coffee plastic cups into Daizyp and paper into the bin. A smart and eco-friendly solution all-in-one!

Daizyp helps people to collect used cups stacking them nicely avoiding waste of space and at the same time improving recycle collecting cups all together easily.

Daizyp transforms your trash bin into a smart one and can be installed in almost every type of trash bin.

Install and using it is very simple, all you have to do is inserting it into your bin (or outside the bin) and begin to throw inside it your used cups.
All the cups will stack together and when full emptying Daizyp is a simple and fast operation: you release the pin on the bottom and let the stacked cups fall into waste bag and you’re done.

Daizyp benefits are many and helps you:

  • save space in your bin and waste bags
  • save money – with lower costs for waste management and number of waste bags used
  • save the planet by improving recycle easily
  • educating kids to recycle having fun





Daizyp comes in 2 sizes version: normal size (84mm diameter) for plastic cups and glasses, and XL size (95mm diameter ) for fast food or big cups.

Daizyp project is young but promising: these days we are performing tests at our friend’s offices and small business and they are enthusiastics about it!

We are working for crowdfunding campaign scheduled for the first quarter 2017 and in the meantime trying to let people know Daizyp, the benefits it will bring and join the Daizyp recycle revolution.

Discover more on www.daizyp.com or follow Daizyp @thedaizyp




Are cycling and recycling parts of a green wonderland or are they a goal towards achieving resilience? 

Originally posted on  : thesustainabilityreader.com




Are cycling and recycling parts of a green wonderland or are they a goal towards achieving resilience?

Both activities are part of a big strategy based on the response of a sustainable system towards the relentless impact of climate change. Transport and waste management are a good summary of the best activities that describe a personal healthy “green” attitude. However, it awakens resistance because it something “new” that represents a complete change of diary habits. There is not a solid culture around the need to be sensible and make personal efforts (recycling, shopping habits, transport, etc).  In addition, we live in a historically moment in which the strong investment that climate change demands is surprisingly gather deniers and support from governments. Just to give a recent example, in Madrid, Spain the resolution to close the traffic in the centric area of this crowd city –only for Christmas period-, is generating debate and resistance. Most of the citizens do not understand the meaning even if it has a direct and immediate impact in contamination levels and has already achieved a successful 37% of reduction.

In the end, everything is reduced to a process of re-educate people that unfortunately is not being carried out in a systemic way. Is not even a struggle against climate change denials –that at least are informed of the existence of scientific material- but of raising awareness of the need to change personal habits by delivering constant information to the people.

Despite all this years of constant discussion about the need to reshape public an private policies around the environment is still seen as a matter of public decisions without personal involvement, that almost “magically” will make a reduction on contamination.

“Ignorance is the darkest night”… Indeed, and the lack of awareness of making changes through personal habits it make the goal for a green city literally impossible.

So, is it all about education and information? Yes, mainly because most of the reactions from the citizenship comes precisely because of being misinformed/no informed. Turn to a green city demands solid Education pillars as the Nordic countries have shown. A change of personal habits comes from the conviction and be educated and informed around green policies is the best way to get it.

Personal attitude has a real and direct impact on climate change and what its most important: it has a real possibility to successfully change it.

Cycling is a symbol for these changes, as transport seems to be one of the most important aspects for achieving sustainable goals. The use of fossil fuels is a big challenge that is usually associated as a matter of “public affairs”. Indeed, restrictions to its use needs strong legislation, however in a political world contaminated by corruption, private interests, and “revolving doors” not always success. Is for this reason that the pressure around individual attitude is much more powerful than any legislation and the only resilient way to push for changes.

If you make legislation without individual awareness maybe you succeed…maybe not, but if you make people aware of their own interests even in the long term you make history.

Cycling and recycling are not enough to make a world sustainable but it makes the difference from the easiest way to do it: change of personal habits. Being green is a matter of personal awareness that need to be rising by Education patterns boost by the State. Too much focus in legislation makes loss the focus in what is really important: individuals able to change systems, not systems that change through bottom up initiatives.

If there is a systemic “green education” cycling and recycling ´d be only the starting point for a tangible  wonderland! GO!






The goal of a sustainable world within an unsustainable political framework by @MarIntroini

Originally posted on  : thesustainabilityreader.com




“In anxious anticipation” the name of Aaron Tilley´s sculpture that illustrates our article represents the threaten impact of an unsustainable political system. Paradoxically the pillar message from political leaders is precisely: a sustainable system. The question is: Does the current political system give a framework sufficiently solid to boost a sustainable world? Let´s go to the own concept of sustainability. Among different definitions there are three pillars that gather the essence: social, economic and environment, and its only through a harmonic interaction that we could get to a balanced result. However, sustainability is mainly associated with environmental aspects and left behind the importance of economic and social misbalances. Many of the changes that the world is experimenting as a direct consequence of the advance of far-right populism, demands a reshape of the system also in terms of sustainability.In which denial of climate change is only one aspect of the devastating impact on the rest of this complex roadmap, which is launched in an isolationist message. When we focus strategies around sustainability, is precisely joint action at national and global level and the harmonic combination of the 3 main pillars that shape a holistic approach. That is so, that build extreme defences of sovereignty has an impact on sustainable goals as it demands a global approach that connect with the rest of the world. A work of harmonisation of policies at global level is also part of a sustainable agenda developed by leaders with vision.

The power to agglutinate social-economic and environmental pillars towards a goal of a sustainable system it should be based on political systems that give equal relevance to each pillar in a global context. Is in this sense that we see the inequality of priorities and the preeminence for environmental aspects over the rest. Green business has become a great goal but it could only be considered successful if is it under a holistic analysis on sustainability if not it is only about short-term business profits. Being green is also a matter of boosting sustainable goals as an essential element for a real evolution and changes. “Falling or rolling towards a Green age?”http://bit.ly/2eKDRmD. However, a culture around green is not necessary translated in a sustainability culture. This ambitious goal demands a new and strong step that fully integrates the social and economic pillar. Under current framework in which lack of transparency and accountability is the guideline of political systems (Panama papers, Brexit´s impossible promises, anti-globalist, anti-European Union, etc.) the counterbalance of social and economic pillars connecting with environmental issues seems an important challenge.

A goal of a sustainable system is not only a matter of accepting climate change challenges but also the reshape of current frameworks at political, economic and financial level if not, ineffectiveness would be the result. The crack of the global financial system confirms the “unsustainability” of current codes.

For instance, if there is an official commitment towards climate change and at the same time there is not a boost of policies (subsidies, investment, etc.) there will not be coherence with the original message. A good example of these contradictions is illustrated by failed Spanish government´s policies around wind energy, although with a strong political message in favor. “Wind energy in Spain: raise and fall”

Is not possible to get to sustainable goals if we move through unsustainable political systems. Social and economic pillars need to be addressed by a strong political will and tangible agenda. The role of political leaders play as catalyst of changes and currently are only being part of big campaigns carefully studied at marketing level but without accountability over their proposals. Maybe this is part of a transitional process in which the population needs an emotional, subjective message rather than proven and achievable objective goals.




An “anxious anticipation” is the feeling that best describe the disempowered role of the civil society and the weak but determinate message from political leaders. Making of sustainability their leading message although without delivering alternative models that radically reform the system.

Without a reshape of the political system there will not be an in-depth counterbalance of social-economic-financial-environmental pillars towards a sustainable system…not only sustainable goals.

Announcement of a regular Green Show on @VoiceFMradio by @rwscarter

Some of you have already listened to @rwscarter on VoiceFm recently, some of you are so dedicated that you have heard both of his appearance so far. Credit where it is due, that cannot have been as easy as listening to Adam from Green Hampshire or Denise from ‘Eco Hair and Beauty‘. Both the earlier show and the now regular slot. On that occasion (my first VoiceFm appearance) I was with the wonderful Denise Baden from Southampton University who was discussing the great initiative ‘Eco Hair and Beauty’ which have written for us here at @CrowdLeaf before. She also discussed the sustainability agenda in Cuba- which she tied in rather nicely with her musical ‘Fidel’. More of that can be found here along with a link to that guest appearance below.




Like wise the new green show on VoiceFM – hosted by Xan Philips and the green agenda taken forward by @rwscarter on Xan’s ‘The Business show’ every first Thursday of the month from 8pm- 9pm.

The December the 1st episode can be found above – With the inside scoop on all things Christmas ,Autumn Statement, local green campaigns, national crowdfunding news and the green agenda and insights, from £5 notes to electric vans.

As @rwscarter is now a regular guest- the first in the sequence of Green issues radio appearances os merely the start, we want your green news, campaigns and insights to share live on air. At the moment this scheduled be broadcast every first Thursday of each month from 8 PM however we are both human and sometime this may change, so keep an eye on our twitter and on here. You can tune in on 103.9FM or find us online at : http://www.voicefmradio.co.uk   . If you happen to miss the show but still want to listen, perhaps you want to take us for a train journey, or on a long walk  – there is both a listen live and as you’ve  probably noticed from the links above a ‘listen again’ option.  Thanks as always for being here with us – keep your green news, campaigns, opportunities and more coming our way. Equally there is room for suggested sustainability/green/conservation songs – please do share your suggestions.




The C02 soaking Sponge made with …. Baking Soda

CrowdLeaf, we have a problem, a big one.  A problem I do not need to tell you, your probably here reading this because you know of this problem. C02 emissions and the catastrophic damage it causes to our climate and environment. The collective problem of climate change, needs a collective response. So on this the first blog I am doing for CrowdLeaf, I would like to say thank you for joining in a collective response to this collective problem.

A news story caught my eye recently, for me it symbolises the momentum that we have behind tackling the emissions, it is a story of Carbon capture. Carbon Capture is one way in which we can mitigate the negative effect we are having on the world and we should be doing all we can to capture as much carbon dioxide as we can from the root causes as well as what we can to lower the amount of causes of emissions.

First I want to put an argument to bed, I have been told that carbon capture just allows bad behavior, or at least bad practice to go on longer. I get the angle but I put this to you, some decisions will be made around the world that we will have no power over, we have no say in and that will go ahead regardless. Only through advancements in this sort of technology can we mitigate these damages while we push for a better world. In, local, company, national, pan national or global agreements this sort of technology strengthens our hand when we are entering negotiations around emissions and lowers the cost of tackling the problems we face.




In global negotiations such as COP21 which happened in Paris recently are about overcoming a lot of vested interests and sadly about a lot of money that does quite well from the status quo. This is where carbon capture really shows its strength, the emergence of new technologies allows more uptake for less costs and the increased bargaining power that comes with a lower cost of carbon reduction technologies is a good result for us.

There is a noble and pragmatic case behind carbon capture, the world would be a lot worse if we did not try and at least mitigate the negative externalities that arise from what is the largest cause of emissions. invest in new innovations to stop emissions is still technology that can be used in other countries where our movement may not be as strong. There is not yet the capacity on renewable energy and sustainable alternatives to shut off these very dirty but very profitable industries. So for every increase in the quantities of C02 that can be captured is a minor victory.

Last year the government withdrew its support for carbon capture, but today I can announce that despite losing state backing, the C02 soaking sponge keeps going with the support of baking Soda! – Through the use of 3D printers scientists have been able to make a new sponge-like substance that captures C02 and creates backing soda. The sponge is made to increase the surface area and when the surface makes contact with CO2 they react and create baking soda through the mixing of water, C02 and sodium carbonate.

The beauty of this is that baking soda has a market, green baking soda has a far more ethical tinge to add to a future kitchen cabinet. If you’ll excuse the cliche if this works ‘were really cooking on gas now’.   CrowdLeaf wish everyone on the team the best of luck in creating the final product and hope they can get it to market as soon as.