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Start a #Sustainability #Movement in Your #Organization: Part 2 Building Buy-in : Wendy Firlotte @EngageIntl

Increasing employee involvement in workplace sustainability programs is one of the top challenges for organizations. This is not surprising as most businesses face issues with competing priorities, while implementing programs that are informal and voluntary. This post is going to make a departure from the usual topics that are discussed about sustainability buy-in. It will focus on three key questions and strategic approaches that are effective at building sustainability momentum within an organization.

So, let’s take a step back from sustainability specific issues and ask a couple of deeper questions and do a bit of exploring possible approaches.

What motivates us at work?

Dan Pink, an expert on human motivation and the author of the New York Times best seller, Drive: The Surprising Truth About What Motivates Us, shows us that there is a huge disconnect between what science knows and what business does. He discusses how 40 years of proven research on human motivation goes largely ignored by companies. Dan outlines, with case study examples, that using intrinsic motivators, across the board, increases engagement, productivity, creativity and satisfaction.

According to Pink, the key drivers to increasing employee performance, productivity and satisfaction are:

Purpose – doing things because they matter and are in service of something larger than ourselves; a higher or outward looking mission

Autonomy – a desire to be self-directed; ownership & responsibility in areas of day-to-day work, life balance, career development, organizational direction, etc.

Mastery – the urge to get better and better at something that matters – learning new skills and build our capacity to address new challenges/talks

In Dan Pink’s TED talk, “The Puzzle of Motivation”, he reveals the substance of his findings from his book. He discusses how the carrots and sticks approach to incentivizing, outside of a surprisingly narrow set of circumstances, largely never works and often destroys creativity. The proven secret to high performance is intrinsic motivation, the drive to do things that matter.

Practical Application: The key here is weaving these 3 drivers into your programming to inspire employee involvement and commitment. I often hear people say, “I tried that once and it didn’t work”. One-off and ad-hoc attempts at fostering buy-in do not work; it’s necessary to use strategic, consistent and embedded approaches to build commitment, community and a supportive culture. Creating momentum may take a bit of time, but consistency builds credibility, accountability, aids in measurement and provides a platform for effectively communicating relevant messaging.

How does being purpose driven increase buy-in and participation?

The latest trend in the corporate world is the shift to establishing a company brand promise and growing profits through purpose-driven business strategies. Research shows purpose-driven organizations that foster shared-value experience a higher level of trust, ability to innovate, employee and customer satisfaction and overall profits.

Simon Sinek, the author of “Start with Why: How Great Leaders Inspire Everyone to Take Action”, tells us that customers don’t buy what you do; they buy why you do it. Your company’s why is the larger purpose that inspires you to do what you do every day beyond the objective of solely making money.

According to John Mackey & Raj Sisodia, the authors of “Conscious Capitalism: Liberating the Heroic Spirit of Business”, there are four general categories to consider when determining your organization’s “why” or higher purpose:

1.   Improving quality of life through service

2.   Furthering human knowledge through discovery and knowledge sharing

3.   Achieving excellence, beauty and mastery

4.   Doing the right thing




In Simon’s TED talk, How Great Leaders Inspire Action, he discusses the why (higher purpose), how (value proposition) and what (impact and scale of your offerings) of your business and the importance of starting with and discovering your why. Successful and innovative organizations start with a clear why and create aligned experiences (how) and products (what) around their brand that inspire employees, customers and investors.

Practical Application: Sustainability and corporate responsibility (CSR) initiatives are valuable alignment points to illustrate purpose-driven brand experiences that resonate with employees, customers and investors. Aligning sustainability-related activities with organizational purpose and business objectives provide a powerful platform to foster shared value, trust and ultimately buy-in from various stakeholder groups.

How do we build momentum when implementing internal initiatives?

How does an idea get widely adopted over time? We can look to the diffusion of innovation theory, developed by Everett Rogers in 1962. In his book, Diffusion of Innovations”, Rogers explains how, over a period of time, an idea gains momentum and spreads within a social system. This is essentially what Derek Sivers was illustrating in his “how to start a movement” video that was highlighted in Part 1: Steps to follow in this post series.

The theory, illustrated by a bell-curve, is broken into segments: adopters, innovators (2.5%), early adopters (13.5%), early majority (34%), late majority (34%) and laggards (16%). The theory outlines how each category of adopters acts as influencers for the next segment under the curve.  A key effect in the model, which is often referred to the as the tipping point (16%), is where the rate of adoption accelerates and takes on the momentum needed for the innovation to be widely adopted.

Rogers also identified, in the Diffusion of Preventative Innovation, five characteristics that directly affect the probability of adoption of a specific innovation:

1.   Relative advantage – new idea is better than what is already available or in use

2.   Compatibility – compatible with their current habits and values

3.   Complexity – relative ease of use

4.   Trialability – potential adopter may trial it on a limited basis

5.   Observability – innovation is observed in use by other members and their results

Practical Application: When creating your programming, it is key to weave the success characteristics throughout your programming. Explore the five characteristics like a checklist and identify how your program stacks up in each area and where there are areas for improvement.

This model is also an incredibly useful marketing tool. Use the profile for each segment to create a targeted marketing strategy. This approach, using each segment profile, allows for the crafting of relevant and compelling marketing tactics and messages to effectively increase the rate of momentum and adoption.

Want to learn more?

Watch for the next installment of our 6-part “Start a Sustainability Movement in Your Organization “ series. Part 3 will focus on how to scale your program, no matter the size, function or structure of your organization.

Start a conversation! Please leave a comment, question or share your experiences below. Also feel free to post any burning issues that you would like to see covered in this series.

Start a Sustainability Movement in Your Organization Series:

  • Part 1: Steps to follow
  • Part 2: Building buy-in at every level
  • Part 3: How to scale
  • Part 4: How to systemize
  • Part 5: All in for sustainability
  • Part 6: Fostering culture & embedding sustainability

Connect with Wendy on :

Twitter: @EngageIntl

LinkedIn: Wendy Firlotte

Wendy is a Sustainability Employee Engagement Specialist. She specializes in translating high-level strategy and vision into purpose driven, embedded and aligned employee action. She’s a great asset to our guest blog here on CrowdLeaf.







Used cups are a problem – Daizyp a solution.

Used cups are not only a challenge for recycle depending on materials and waste management, but also a big waste of space when binned and thrown away and into trash bins.




Too often we walk along streets and see trash cans quite exploding or worst we have to deal with this problem in our offices near coffee break areas or vending machines.
This is my personal experience and honestly, watching this garbage obscenity and the number of wasting bags used for waste management, I couldn’t take it anymore to see all that space wasted.

So I tried to find a solution to this problem, and too bad I found only big machines which are awesome to collect and/or destroy used cups managing big numbers, but too big and too expensive to install in my office or my home.

So here came the idea: realize a device to be inserted into the bin that let me collect and stack my used cups easily instead of trying every time to stack one into another one and often failing.

The solution should be low cost, small size and possibly affordable to everyone and most important could be applied to almost every type of existing trash bins around the world.

After a lot of modifications and tests finally a brand new tool was born to satisfy my needs: Daizyp. And using it for the first times gives me knowledge to use it even for other type of waste, or for example I found it great when using it in my office desk bin to collect coffee plastic cups into Daizyp and paper into the bin. A smart and eco-friendly solution all-in-one!

Daizyp helps people to collect used cups stacking them nicely avoiding waste of space and at the same time improving recycle collecting cups all together easily.

Daizyp transforms your trash bin into a smart one and can be installed in almost every type of trash bin.

Install and using it is very simple, all you have to do is inserting it into your bin (or outside the bin) and begin to throw inside it your used cups.
All the cups will stack together and when full emptying Daizyp is a simple and fast operation: you release the pin on the bottom and let the stacked cups fall into waste bag and you’re done.

Daizyp benefits are many and helps you:

  • save space in your bin and waste bags
  • save money – with lower costs for waste management and number of waste bags used
  • save the planet by improving recycle easily
  • educating kids to recycle having fun





Daizyp comes in 2 sizes version: normal size (84mm diameter) for plastic cups and glasses, and XL size (95mm diameter ) for fast food or big cups.

Daizyp project is young but promising: these days we are performing tests at our friend’s offices and small business and they are enthusiastics about it!

We are working for crowdfunding campaign scheduled for the first quarter 2017 and in the meantime trying to let people know Daizyp, the benefits it will bring and join the Daizyp recycle revolution.

Discover more on www.daizyp.com or follow Daizyp @thedaizyp




Are cycling and recycling parts of a green wonderland or are they a goal towards achieving resilience? 

Originally posted on  : thesustainabilityreader.com




Are cycling and recycling parts of a green wonderland or are they a goal towards achieving resilience?

Both activities are part of a big strategy based on the response of a sustainable system towards the relentless impact of climate change. Transport and waste management are a good summary of the best activities that describe a personal healthy “green” attitude. However, it awakens resistance because it something “new” that represents a complete change of diary habits. There is not a solid culture around the need to be sensible and make personal efforts (recycling, shopping habits, transport, etc).  In addition, we live in a historically moment in which the strong investment that climate change demands is surprisingly gather deniers and support from governments. Just to give a recent example, in Madrid, Spain the resolution to close the traffic in the centric area of this crowd city –only for Christmas period-, is generating debate and resistance. Most of the citizens do not understand the meaning even if it has a direct and immediate impact in contamination levels and has already achieved a successful 37% of reduction.

In the end, everything is reduced to a process of re-educate people that unfortunately is not being carried out in a systemic way. Is not even a struggle against climate change denials –that at least are informed of the existence of scientific material- but of raising awareness of the need to change personal habits by delivering constant information to the people.

Despite all this years of constant discussion about the need to reshape public an private policies around the environment is still seen as a matter of public decisions without personal involvement, that almost “magically” will make a reduction on contamination.

“Ignorance is the darkest night”… Indeed, and the lack of awareness of making changes through personal habits it make the goal for a green city literally impossible.

So, is it all about education and information? Yes, mainly because most of the reactions from the citizenship comes precisely because of being misinformed/no informed. Turn to a green city demands solid Education pillars as the Nordic countries have shown. A change of personal habits comes from the conviction and be educated and informed around green policies is the best way to get it.

Personal attitude has a real and direct impact on climate change and what its most important: it has a real possibility to successfully change it.

Cycling is a symbol for these changes, as transport seems to be one of the most important aspects for achieving sustainable goals. The use of fossil fuels is a big challenge that is usually associated as a matter of “public affairs”. Indeed, restrictions to its use needs strong legislation, however in a political world contaminated by corruption, private interests, and “revolving doors” not always success. Is for this reason that the pressure around individual attitude is much more powerful than any legislation and the only resilient way to push for changes.

If you make legislation without individual awareness maybe you succeed…maybe not, but if you make people aware of their own interests even in the long term you make history.

Cycling and recycling are not enough to make a world sustainable but it makes the difference from the easiest way to do it: change of personal habits. Being green is a matter of personal awareness that need to be rising by Education patterns boost by the State. Too much focus in legislation makes loss the focus in what is really important: individuals able to change systems, not systems that change through bottom up initiatives.

If there is a systemic “green education” cycling and recycling ´d be only the starting point for a tangible  wonderland! GO!






Announcement of a regular Green Show on @VoiceFMradio by @rwscarter

Some of you have already listened to @rwscarter on VoiceFm recently, some of you are so dedicated that you have heard both of his appearance so far. Credit where it is due, that cannot have been as easy as listening to Adam from Green Hampshire or Denise from ‘Eco Hair and Beauty‘. Both the earlier show and the now regular slot. On that occasion (my first VoiceFm appearance) I was with the wonderful Denise Baden from Southampton University who was discussing the great initiative ‘Eco Hair and Beauty’ which have written for us here at @CrowdLeaf before. She also discussed the sustainability agenda in Cuba- which she tied in rather nicely with her musical ‘Fidel’. More of that can be found here along with a link to that guest appearance below.




Like wise the new green show on VoiceFM – hosted by Xan Philips and the green agenda taken forward by @rwscarter on Xan’s ‘The Business show’ every first Thursday of the month from 8pm- 9pm.

The December the 1st episode can be found above – With the inside scoop on all things Christmas ,Autumn Statement, local green campaigns, national crowdfunding news and the green agenda and insights, from £5 notes to electric vans.

As @rwscarter is now a regular guest- the first in the sequence of Green issues radio appearances os merely the start, we want your green news, campaigns and insights to share live on air. At the moment this scheduled be broadcast every first Thursday of each month from 8 PM however we are both human and sometime this may change, so keep an eye on our twitter and on here. You can tune in on 103.9FM or find us online at : http://www.voicefmradio.co.uk   . If you happen to miss the show but still want to listen, perhaps you want to take us for a train journey, or on a long walk  – there is both a listen live and as you’ve  probably noticed from the links above a ‘listen again’ option.  Thanks as always for being here with us – keep your green news, campaigns, opportunities and more coming our way. Equally there is room for suggested sustainability/green/conservation songs – please do share your suggestions.




Are we ‘falling or rolling towards a GREEN age?’ By @MarIntroini

Being GREEN is not just another fashion trend made up of recycling, eating ecological food or the use of solar panels, as many skeptics would argue. Being green means awareness of the negative impact of relentless climate change that needs us as individual to act to make a real difference. If not, every attempt is reduced to a mere commercial goal that doesn’t change the situation and is not able to reform the system either. However switching to a green age has become a matter of fashion, and a profitable business. The business is to promote products or services provided by a green label that gives an image of a modern and sensible business, one that cares for the environment.




Binge GREEN also has an emotional element, that it is the feeling of trying out new habits and changing the old codes of our daily life. Little sacrifices/efforts such as reducing cars circulation, recycling, buying ecological food, changing use of water or electricity suppliers and they all could make a big difference. 1st you change an attitude then a strategy, that is the main secret to building a new life. The emotional aspect is essential in the process and consists of being devoid of fear to the new and starts a sustainable process towards green habits.

The most effective way to address revolutionary changes is it through the educational system that transforms minds and build a new way of living individual and professionally. Until this critical moment arrives it reminds in our minds the idea that environment issues are not a matter of private concerns but a public issue that needs to be regulated at State level without individual efforts.  However, individual attitudes are paramount and cannot be entirely dominated by a public authority. That is the importance to educate and convince people of the relentless impact of climate change and the influential impact of our private behavior. Educating present and future generations towards green patterns of behavior. Literally the conjunction of individual efforts could have a crucial impact on global crisis, not only climate change but also other crises like migration. In Ghana people are forcing to migrate because of the dramatic rise of the sea that submerge entirely villages.

In political aspects leaders committed with the environment need to reform their agenda substantially giving priority to strategies and budget around adaptation, and investment on natural resources. In the near future green parties would not exist and will give way to an entire green political class, above political ideologies. To be green is no a chapter in the political agenda anymore but a part of a solid project to any country with higher or reduced risks to be impacted by climate change.

Investment in Education programs and educate actors of the civil society around green matters become a central pillar for building resilience and to educate the political class.

Be Green and not die trying must be the motto for the coming decades. More than ever, individual efforts are more effective and more feasible to achieve results in the short term than big bureaucratic public initiatives have tended to be.

“Falling” or “rolling” into a new Green age? For new generations means “rolling” as is part of their education process. For the latest and the skeptics means “falling” resigning to old codes of habits by integrating new concepts.

Never mind if you are falling or rolling, being green is the only sustainable investment at an individual level…. thus it is just a matter of time…




This post was originally posted by @MarIntroini for their blog : thesustainabilityreader.com

@MarIntroini : The Resilient Cities System. That is #Sustainable & #Green #Cities

I would like to take this opportunity to once again thank the great @MarIntroini  for writing another guest post for us.

The piece was also posted here on Mar’s blog.

amsterdam_ave

Resilience seems to be just another fashion word that defines the need of renewed architecture projects and technology systems. However resilience is a holistic concept that demands and in-depth review of current standards of living as well as the built of new economic-financial codes under the framework of a strong political will. The capacity of changing a status quo that is not responsive is the challenge for facing uncertainty effectively.

Since the start of the modern era, cities become a factor of development but also of chaos. More and more people migrate to urban areas and is expected that 70% of the world population will live in cities by 2050 which create the ambitious goal for a modern way of living: an urban life that includes the benefits from nature. By the contrary of what we could imagine, it´s possible! Changing rural for urban life does not necessary means loosing the contact with nature and a clean environment. Is a matter of innovation and changing habits: vertical gardens, green roofs, parks, more walk able areas, plants turn to generators of electricity, transport powered by clean energies, solar, wind energy, urban farming, etc. All of the above are green pieces of an urban puzzle that boost resilience.

Climate change and their growing threats have exposure our weakness to face crisis and the lack of adaptation methods that encompasses a new normal of drought, floods and an unusual weather that affects crops, hence food habits. Emergency situations are not only a matter of humanitarian aid –that need to be reshaped according to the new reality- but of adaptation policies that are also an urgent matter, even if there results may not be perceived in the short term. Prevention measures are not a priority anymore but adaptation to make resilience a real goal; through strong innovate policies that could go in harmony with those adaptive policies.

To get to 100% resilient cities is paramount to be aware of the need of a systemic process in which all elements are of equal importance. There is one pillar that has a key role: innovation in technology and architecture in conjunction with the creativity of building new behavioural codes political and individually.Without innovation all sides of this revolutionary process means nothing if it is not combined with a strong political will and a smart distribution of resources.

In this process of adaptation, education plays a paramount role to produce “adaptive minds” able to become a catalyzer of changes by reforming the system in a holistic way. Therefore politics, economics, finances and civil society must joint together in an effort to change habits and boost creativity towards green minds.

To achieve those goals a reform of the entire system in a strategic plan in which political old codes are left aside and a new political class emerges to design with creativity and determination the path for a reformed system.

Being Green is not another fashion attitude but an essential pillar to become resilient towards the new challenges that the environment is posing. A change of mind is the password to start this creative process of living in “green code”.

How Green is the UK’s Future?

Boom! I’ll start with the great news, our brothers, sisters and fellow green/sustainability friends have just done what seemed a distant dream a few years ago. Solar just produced more energy than coal for the whole month of April. This is really a great achievements and I pass on all the complements I can muster, from my @rwscarter and @crowdleaf.

energy-1096119_960_720

Carbon Brief, revealed that solar generated around 1.3GW of power over April that is 50% more than the 893GWh generated from coal.

However there is slightly less good news, due in part to the subsidy cuts there has been substantial job losses in Solar, with nearly half the 35 thousand  people that worked in the industry no longer employed there. But there is a more good than bad in another way, while solar has hit its so far highest point in the UK; it has done so with less workers, meaning that the industry is out performing its in regards to its labour and so is more productive.

The feed in tariff may be greatly reduced but it is still giving a return and I urge all of you to get involved and back Solar just as you did before and for those of you that have not done so before. Join me in investing on Abundance. This particular project (warning capital at risk) is offering 6.5% and an early birds bonus.

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You may have noticed a similarity with my last post, fort those who read ‘The Leaf’ regularly. That is that even when things do not look good, people come together for the betterment of the world, green energy and sustainability, which as you know as a visitor, is among the greatest of causes. In this case the green shoots not being demoralised when the government takes away its support. So in this sense, we are walking down a path and together we are unstoppable, though government support would be welcome and we are feeling the pinch, we cannot and will not be knocked down.