• Drop me an email if you want to call.
  • ryan@crowdleaf.org.uk

Tag Archive plastic free

For a plastic free revolution we need new lenses by @MarIntroini

A simple question – one in which Mar asked me (@rwscarter- Ryan) about recently while I was on the radio, what is more important? Education or Innovation?

Well here is her answer.


A matter of Education or Innovation: which “lenses” come first? For a real plastic free revolution we need a solid educational framework that shapes habits and attitudes for finally building a new green culture. Parallel to this process is Innovation on technology, an essential element and an ally for green goals.

We need to be educated to adapt effectively to the new challenges by changing habits and at the same time innovate and make this process easy and sustainable within a world that moves through digitalization. A green future should be based on Education and Innovation and also through an innovative educational framework that delivers values around protection to the environment.

Let´s have a look at some data to wake up to a devastating reality around the environment and in particularly in relation to plastics:

An estimated of 12 million barrels of oil is required to produce the plastic bags used in US each year.

A million plastic bottles are bought around the world every minute and the number will jump another 20% by 2021*

Around 50% of plastic is used just once and thrown away*

More than 8 million tons of plastic is dumped into our oceans every year*

Alarming figures that wake up our society to a new sensible issue that demands action not only in terms of business options but also on a complete reshape of our lifestyle and system. A revolution….

Now, the system moves through a legal framework, is it possible to make a revolution against plastics without a complete reform of the legal system? Even if private initiatives are dominating the stage of the green market is it not enough and we need a full commitment from the public sector and definitely a new ambitious legal status.

Is precisely legislation that boosts a green way of doing business although always with the support of bottom up initiatives. Which is clear is that we cannot rely only on the latest and the progress would come from top down strategies that display commitment and structure for a system change.

We need leaders with vision, -not necessary visionary- but with the political will to make a change. Not only for cancelling the “plastic industry” but to give alternatives that reconvert the sector into a new and productive industry able to reinvent themselves with innovation and creativity. Is it here that the political support becomes paramount in terms of investment on innovation. From the side of the plastic misuse and irresponsible consumption we must be focused on educating individuals and change their lifestyle no matter the influence of the public sector. The private sector could play a very important role on changing cultural habits by using the speed of social media and the powerful influence of a global structure. Multinationals are key actors to implement new practices and develop new individual habits on an equal impact around the world. In which cultures are not a burden but the necessary complementary element.

Even if political support is a very important factor to take into account, U.S. is a good example that is not necessary essential, which is definitely very important is a legal framework that allows the continuity of pursuing Green goals. The focused policies from Mr. Trump against the own existence of climate change and the investment on clean energies have exposure the power of individual action from millions of citizens in America that want to fight back and are achieving green results with or without public support. This rebellion from the citizenship (coming from all the Political parties) gives the green revolution a new boost and a new vision in which the center of the initiatives are not public. That is precisely what we need for a results-driven strategy against plastics: the determination and awareness from the citizens to make a change of their traditional lifestyle on an almost anarchic basis.

Despite the traditional standardization of concepts, habits and business we must make the effort of “seeing green” where others are not able to do so. The environment depends on this individual option of delivering clean practices. Is our responsibility and empower us to become active agents for change.

Vision it´s important to see the devastating impact of plastics in oceans and in our lifestyle, however there is an even more important element that is awareness and information. Both are missing and clearly the data is not coming from the pubic sector but from an active and engage civil society.

Its ‘a historical momentum for a radical change of the “lenses” of mistaken traditions and move towards a new vision on green, with or without public support.


* SDG´s 12+14= the panoptic for plastic waste



Stop Supermarkets using non-recyclable food Packaging

This is a guest piece by an active campaigner on plastic pollution and one who is pushing, as we are, for action from above.

The person behind the petition that asks for the CEO’s of all major UK super markets to drop or change the use of plastic for food wrapping, to no wrapping where it not needed, compostable if it is possible and as minimum recyclable. CrowdLeaf.org.uk are fully behind this and we offer a range of green and environmentally responsible products in the CrowdLeaf Store.

The petition can be found at : https://www.change.org/p/stop-supermarkets-using-unrecyclable-food-packaging

My name is Simon Goldsmith, I started a petition to ‘Stop Supermarkets using non-recyclable food Packaging’ because l got so annoyed when trying to recycle and reading on most of the plastic packaging ‘This plastic is not currently recycled’.

This made me think how much of our supermarket food packing is not currently recyclable. I found a large majority of it is the fruit and veg and to be honest 90% of this does not need any sort of packaging.

This made us change the way we shop, to finding a farm shop and buying all our fruit and veg from there. I appreciate this is not achievable for everyone, as some farm shops can be considerably more expensive and not convenient.

The final push for me was on our family holiday to Porthtowan in Cornwall. We were shocked by the micro-plastics on the beach.

As a consumer, we can’t choose how our food is packaged, the Supermarkets have an environmental obligation to make the packaging environmentally friendly. A consumer needs to be able to trust and respect the corporation they are buying from.

I understand the Supermarkets don’t package the food themselves but they have the power to make the producers comply.

Hopefully my petition will raise awareness and put pressure on the Supermarkets to change.

The more single-use plastic that is produced means it will eventually end up in landfills in developed countries and rivers and oceans in developing countries, then getting moved around the world’s oceans.
I believe the plastic problem needs to be tackled at both ends, one to reduce the amount of plastic being produced and two to clean up the current plastic in circulation in the oceans.

Currently in the UK there is no service industry cleaning our beaches, only volunteer organisations like Surfers Against Sewage.
I would like to setup a service industry which cleans our beaches in the UK and provides a use for the plastics. The only way the plastics are removed from the ocean is if the beaches are cleaned on a regular basis, currently the plastics get washed up and then moved again by the tides.

This is a serious problem as the fish are eating the plastics and we are eating the fish, the whole food chain is being affected. The effect the plastics are having on the wildlife is detrimental, and this is only getting worse.

I would like to be able to do more and the petition is just a starting point.