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Tag Archive plastic

SDG´s 12+14= the panoptic for plastic waste by @MarIntroini

Arch2O-Whilwind-01

When Foucault creates the concept of a panoptic for the criminal system he didn’t realized its real potential and that it could be applied for other areas in which there is danger for our societies, in this case for our oceans.

If there were a constant surveillance and a rational and responsible consumption maybe plastics would not represent a threat, however under current circumstances without a proper waste management and recycling process it becomes a real challenge.

Millions of plastic bottles finish in the ocean, which means that there is a terrible lack of awareness from individuals that goes beyond the own negative impact in the environment. Is an endemic problem that starts with indifference and misbehaving and end on lack of Education. Indeed, about 8m tones of plastic waste end up in the oceans every year, more than 5 trillion pieces of plastic float in the world’s oceans, breaking into smaller pieces*.

U.N. goals 12+ 14 may be the clue for addressing this relentless path towards contamination; Responsible Consumption and Production and Life below waterare the two main goals to search for resilience in terms of plastic waste management and preservation of oceans. But how could we plan our response effectively?

Is estimated that by 2050 it will be more plastic than fish in the oceans, coincidentally by the same year, there is another forecast establishing that the entire SDG´s will not be achieved. Which is the real burden? Lack of information seems to be the answer, at least right now. Sadly instead of being focused on strategic planning we are still delivering basic info.

 But let´s be positive and focusing in those actions that are succeeding and delivering solutions in the short-term: Projects Faro 360 in Kaolack, Senegal a “waste tolerance” city exposure the fact that individual action + innovation makes possible a recycling process of plastics and minds.

Commitment from corporations: the road ahead. Changing cultural business codes is the clue and could only be achieved working on the following roads:

1) Cleaning –literally- oceans from plastic waste

2) Innovative forms of packaging

3) Education process at all levels to get commitment from the people: responsible consumption and waste management.

In the end Education becomes another key element and a sort kind of “panoptic” from which we could control corporation’s work, public policies and individual action.

Control, supervision, regulation, etc., a close look to SDG´s and their ambitious targets make us conclude that without pressure there is no results. We need to build new innovative structures through raise awareness and strong legislation based on creativity and capacity to influence people effectively. It is proven that information is currently the main challenge, a fact that transforms any effort for success useful if there is not a solid political will to address it.

Financial aspects seems to be a controversial point; SDG´s supposes an investment of 5 to 7 trillions and even if the world has never been wealthier as now is it also true that there are big troubles in terms of distribution. It´s important to highlight that this is not an ideological matter, the equal distribution is much more than a political position but a reality that is driven the world into stagnation. If there are still countries submitted into poverty means the total failure of a goal on sustainability There is not a possibility to get to successful goals if parts of the planet are still under basic standards for accessing to clean water or safe environments, that is so that the “plastic issue” become and universal issue and also an universal responsibility.

 

Tolerance 0 to plastic waste! 12 + 14= sustainable oceans.







The Green Crowd – A Partial Follow up to Deep Impact  Conference

Following on from the Deep Impact Conference this November just gone, I managed to talk to some really cool people. People like Ian Tracey from Innovate UK and The Knowledge Transfer Network, Bill  Morrow, Helen Farmer, a speaker from Indigogo, Jon Terry from PWC , and more.

I got to talk,  to the experts, to the people in the room and the people making the alternative finance industry grow. So obviously  I asked them about sustainability I asked them about the future of green issues. Below is a video of what they had to say with regard to using crowdfunding in the green, sustainability and conservation communities which we here at CrowdLeaf all make up.
Do you  know what they said?

Have a listen.





They agreed, the future of the planet belongs to us, it is our time, it is our time, it is our time… our time to take the bull by its horns to take the money from the industries that destroy the planet and put the money into industries that create the future. Save today and preserve yesterdays species and planet today ready for tomorrow.

People seemed to enjoy the day, the world was put to rights and issues such as the ‘Grey Suit Factor’ in the Women Unbound report which highlights some really interesting work showing women doing as well as and better than men in crowdfunding campaigns. Some of the best crowdfunding practices and views from both the UK, the US and across europe surrounding the future of alternative finance. Which has been done with Barry James, who as CEO, co-founder and instigator of the Crowdfunding Center and the Deep Impact Conference worked with PwC and many more ( including me over a few pints) to create a report that may yet change the way we see the ‘glass ceiling’ and most importantly how we get past it.

Distinguished speakers such as Sarah Warman who is the Commander in Chief of the task force for the crowdfunding success BrewDog , Bill Morrow CEO and founder of Angels Den, Kathleen Monigue from Crowdfund Better USA, Tim Wright from Twingables, Julian Swan from The Imagination Factory, Michelle Rodger from Tartan Cat Communications, Jon Terry from PwC, Clive Lewis from ICAEW Chartered Accountants, Jamie Veitch who coordinated the first ‘Community share issue’ into media in 2014 and many more.

It was a great day, I really enjoyed the day and found out some really interesting things going on in the world of Alternative finance, fin-tech and some really interesting and cool products such as FormCard which I think might go someway to giving a better name to plastic. I am still opposed to plastic, but the thing that gets me most is the single use plastic, the plastic bags and the broken bits of plastic our grandkids, grandkids will be digging up, so any sort of reusable plastic will go a long way to cutting the level of waste both now and in the future.

View more about FormCard here from their crowdfunding campaign information video.