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Tag Archive solar

Newsletter for the weekend of 11th-13th of May 2018

Hello and welcome to another CrowdLeaf newsletter 🙂 Vicky is away this week, usual service will resume when she’s back.

This weeks newsletter is jam packed full of green and sustainable goodness.

With two guest articles coming out in the last week, I point to the upcoming event as listed below, the Brave New World Variety Show Shindig and another fantastic company doing great things to make the world just that little bit more sustainable ‘The Eco Collective’ a fully vegan Supermarket for good.

Firstly our usual plea, anyone or any company who is organising green events, sells sustainable products or any other variation thereof is welcome to contact us about working together on boosting the green community and economy. As part of this we are also restocking our store and are looking for local providers to link up with our store so if you are interested, please email us.

This week just like the last has had some pretty interesting developments. Solar reached a peak at 28.5% of the UK’s energy this early May bank holiday weekend, producing more energy than nuclear and gas powered energy plants.

Again, there are some great events going on this month so please check them out and get involved. Once again last week Ryan @rwscarter was back on the airwaves to discuss all things green and sustainable with Xan Philips, you can listen again here.

The War On Plastic


Government unveils plans for business-backed plastics innovation hub

As mentioned in last weeks newsletter –

Supermarkets appear to be coming forward to tackle a problem that kays at their door, plastic waste from packaging. 

Now Morrisons is trialling bring your own tupperware to reduce plastic waste.

Climate Change and Pollution

UK’s Most Polluted Towns And Cities Revealed

A general view of the steelworks in Port Talbot

Terra watch: Rocks Could Have A Role In Combating Climate Change

AB InBev – the world’s largest brewer orders 800 hydrogen-electric trucks

Energy

Solar on a sunny afternoon

Solar reached peak energy so far this year, on the hottest Early May bank holiday on record.

solar power

Wildlife and Conservation

 

In pictures: Kenya’s coastal conservation heroes

Whitley awards for nature conservation 2018 winners – in pictures

British Ecological Society, answers the questions of Government Europa Quarterly about the importance of biodiversity and conservation efforts across Europe.

Recycling and Sustainability

Storage And Organisation Ideas For Recycling Centers

Morrisons is to allow customers to bring their own tupperware for food storage to avoid unnecessary plastic. 

Heathrow will recycle all disposable coffee cups that are sold and discarded onsite by the end of the year

NGO’s and Campaigners wrote the policy makers to stop non recyclable waste incineration being treated as renewable energy generation. 

Events

Swanage Pier Dive And Litter Pick 12th May

Southdowns Green Fair 13th may

Big Green Wheels 18th May

Brave New World Variety Show Shindig in Southampton – 18th May

Repair Cafe 19th May

Sholing Valley’s Spring Fayre 2018 19th May

Tools And Tips For Reducing Plastic 24th May

Environmental Rock 28th May

No automatic alt text available.

Clean Air Day 21st June

Handy Websites

Something we look to help businesses do in the future. If you are a business that is in the waste(not) business please get in touch –Mixed Plastic Banks In Southampton

Here is Southampton’s list on what to put into your blue lid recycling bin: What Can I Recycle?

Pledge Your Commitment To Improving Hampshires Recycling Habits

Hampshire Recycling

This brilliant website gives tips and ideas about food waste and how to reduce it.

Love Food Hate Waste

Instead of throwing out or bagging up (to gather dust) all those clothes children quickly grow out of this is a brilliant website to buy or sell unwanted children clothes. It is run by a busy mum who also knows what it’s like with ever growing children and the endless amount of clothes children accumulate.

‘Last year a quarter of the clothing we got rid of was simply thrown away. That’s a staggering 300,000 tonnes that went into landfill. So many of those items could have been re-used and enjoyed by a another child, instead of contributing to the destruction of the planet.’

Loopster

Contact us!

Please join us on Facebook, like and share with fellow environmental and wildlife enthusiasts where we will keep you up to date with climate change, sustainable and wildlife and conservation news and anything else green.

We would also like to start adding a directory to our newsletter, making it more accessible for everyone to gain information, join other environmental groups or eco-friendly businesses that sell eco-friendly products. If you or someone you know are interested, please contact us. We can also help advertise and advise on any campaigns and fundraising events, with the option to advertise on our webpage, facebook and newsletters.

Equally if you have an article or blog which is relevant to the local or global cause of making the world cleaner and greener or feel there is an issue that could be part of a discussion, then feel free to send it over and we can publish it.

Contact us via our website:

http://crowdleaf.org.uk/

Look us up on Facebook or drop us an email:

vicky@crowdleaf.org.uk

ryan@crowdleaf.org.uk

On behalf of CrowdLeaf,

Vicky & Ryan

Please come and check out our store to support our cause and green community!

CrowdLeaf Store

Pollution Tracking Tools

London Air Pollution Live Data

Worldwide Pollution Live Data

See you next time!

CrowdLeaf Newsletter 3rd May 2018

Hi and welcome to another CrowdLeaf newsletter 🙂

Are you local and have an environmentally friendly product you would like to sell? We are looking for local providers to link up with our store so if you are interested please email us.

Some pretty interesting articles in the news recently and we are please to see some of the big supermarkets pledge to make a change  to their packaging to cut plastic waste. Let’s hope this change is made sooner rather then later for the sake of our environment!

Again, there are some great events going on this month so please check them out and get involved.

The War On Plastic

Jaqueline Wilson Calls For Books Industry Plastic Ban

‘Infinitely’ Recyclable Plastic Created By Chemists For the First Time

Morrison Pledge To Make All It’s Packaging Recyclable By 2025

UK Supermarkets Launch Voluntary Pledge To Cut Plastic Packaging

Climate Change and Pollution

UK’s Most Polluted Towns And Cities Revealed

A general view of the steelworks in Port Talbot

Climate ‘Culture War’ Will Doom Australia To Fail Emissions Targets, Labor Says

Terra watch: Rocks Could Have A Role In Combating Climate Change

More Than 90% Of Air Pollution Deaths Occur In Poorer Countries

Penny Wong Says Labour Will Try And Undo Abbot’s Legacy On Climate Policy

Air Pollution Is Causing Crime In London, Claim LSE Scientists

Energy

BP Profits Leap By 71% As Oil Prices Rebound

Growth In Independent Renewables Energy Projects Slumps As Government Support Falls

EDF Plans For Tallest UK Onshore Wind Turbines Prompts Outcry

Wildlife and Conservation

Budget Earmarks $500m To Mitigate Great Barier Reef Climate Change

EU Member States Support Near-Total Neonicotinoids Ban

Hedgehog Sightings Fall For Third Consecutive Years, Survey Reveals

Dutch Rewinding Experiment Sparks Backlash As Thousands Of Animals Starve

Health Warning As Toxic Hairy Caterpillars Take Over Woodlands

Recycling and Sustainability

H&M Launches Conscious Exclusive 2018 Collection

Storage And Organisation Ideas For Recycling Centers

South Kesteven Food Waste Recycling Scheme To Be Trialled

Events

Oxford Street Hampshire Farmers Markets 5th May

Where Should We Get Our Energy From? 5th May

Portsmouth Green Drinks 9th May

Swanage Pier Dive And Litter Pick 12th May

Southdowns Green Fair 13th may

Big Green Wheels 18th May

Repair Cafe 19th May

Sholing Valley’s Spring Fayre 2018 19th May

Tools And Tips For Reducing Plastic 24th May

Environmental Rock 28th May

No automatic alt text available.

Handy Websites

Something we look to help businesses do in the future. If you are a business that is in the waste(not) business please get in touch –Mixed Plastic Banks In Southampton

Here is Southampton’s list on what to put into your blue lid recycling bin: What Can I Recycle?

Pledge Your Commitment To Improving Hampshires Recycling Habits

Hampshire Recycling

This brilliant website gives tips and ideas about food waste and how to reduce it.

Love Food Hate Waste

Instead of throwing out or bagging up (to gather dust) all those clothes children quickly grow out of this is a brilliant website to buy or sell unwanted children clothes. It is run by a busy mum who also knows what it’s like with ever growing children and the endless amount of clothes children accumulate.

‘Last year a quarter of the clothing we got rid of was simply thrown away. That’s a staggering 300,000 tonnes that went into landfill. So many of those items could have been re-used and enjoyed by a another child, instead of contributing to the destruction of the planet.’

Loopster

Contact us!

Please join us on Facebook, like and share with fellow environmental and wildlife enthusiasts where we will keep you up to date with climate change, sustainable and wildlife and conservation news and anything else green.

We would also like to start adding a directory to our newsletter, making it more accessible for everyone to gain information, join other environmental groups or eco-friendly businesses that sell eco-friendly products. If you or someone you know are interested, please contact us. We can also help advertise and advise on any campaigns and fundraising events, with the option to advertise on our webpage, facebook and newsletters.

Equally if you have an article or blog which is relevant to the local or global cause of making the world cleaner and greener or feel there is an issue that could be part of a discussion, then feel free to send it over and we can publish it.

Contact us via our website:

http://crowdleaf.org.uk/

Look us up on Facebook or drop us an email:

vicky@crowdleaf.org.uk

ryan@crowdleaf.org.uk

On behalf of CrowdLeaf,

Vicky & Ryan

Please come and check out our store to support our cause and green community!

CrowdLeaf Store

Pollution Tracking Tools

London Air Pollution Live Data

Worldwide Pollution Live Data

See you next time!

 

 

For a plastic free revolution we need new lenses by @MarIntroini

A simple question – one in which Mar asked me (@rwscarter- Ryan) about recently while I was on the radio, what is more important? Education or Innovation?

Well here is her answer.

 

A matter of Education or Innovation: which “lenses” come first? For a real plastic free revolution we need a solid educational framework that shapes habits and attitudes for finally building a new green culture. Parallel to this process is Innovation on technology, an essential element and an ally for green goals.

We need to be educated to adapt effectively to the new challenges by changing habits and at the same time innovate and make this process easy and sustainable within a world that moves through digitalization. A green future should be based on Education and Innovation and also through an innovative educational framework that delivers values around protection to the environment.

Let´s have a look at some data to wake up to a devastating reality around the environment and in particularly in relation to plastics:

An estimated of 12 million barrels of oil is required to produce the plastic bags used in US each year.

A million plastic bottles are bought around the world every minute and the number will jump another 20% by 2021*

Around 50% of plastic is used just once and thrown away*

More than 8 million tons of plastic is dumped into our oceans every year*

Alarming figures that wake up our society to a new sensible issue that demands action not only in terms of business options but also on a complete reshape of our lifestyle and system. A revolution….

Now, the system moves through a legal framework, is it possible to make a revolution against plastics without a complete reform of the legal system? Even if private initiatives are dominating the stage of the green market is it not enough and we need a full commitment from the public sector and definitely a new ambitious legal status.

Is precisely legislation that boosts a green way of doing business although always with the support of bottom up initiatives. Which is clear is that we cannot rely only on the latest and the progress would come from top down strategies that display commitment and structure for a system change.

We need leaders with vision, -not necessary visionary- but with the political will to make a change. Not only for cancelling the “plastic industry” but to give alternatives that reconvert the sector into a new and productive industry able to reinvent themselves with innovation and creativity. Is it here that the political support becomes paramount in terms of investment on innovation. From the side of the plastic misuse and irresponsible consumption we must be focused on educating individuals and change their lifestyle no matter the influence of the public sector. The private sector could play a very important role on changing cultural habits by using the speed of social media and the powerful influence of a global structure. Multinationals are key actors to implement new practices and develop new individual habits on an equal impact around the world. In which cultures are not a burden but the necessary complementary element.

Even if political support is a very important factor to take into account, U.S. is a good example that is not necessary essential, which is definitely very important is a legal framework that allows the continuity of pursuing Green goals. The focused policies from Mr. Trump against the own existence of climate change and the investment on clean energies have exposure the power of individual action from millions of citizens in America that want to fight back and are achieving green results with or without public support. This rebellion from the citizenship (coming from all the Political parties) gives the green revolution a new boost and a new vision in which the center of the initiatives are not public. That is precisely what we need for a results-driven strategy against plastics: the determination and awareness from the citizens to make a change of their traditional lifestyle on an almost anarchic basis.

Despite the traditional standardization of concepts, habits and business we must make the effort of “seeing green” where others are not able to do so. The environment depends on this individual option of delivering clean practices. Is our responsibility and empower us to become active agents for change.

Vision it´s important to see the devastating impact of plastics in oceans and in our lifestyle, however there is an even more important element that is awareness and information. Both are missing and clearly the data is not coming from the pubic sector but from an active and engage civil society.

Its ‘a historical momentum for a radical change of the “lenses” of mistaken traditions and move towards a new vision on green, with or without public support.

*http://www.independent.co.uk/news/business/news/iceland-plastic-free-packaging-own-brand-products-recycling-pollution-environment-a8161081.html

* SDG´s 12+14= the panoptic for plastic waste

*https://www.theguardian.com/environment/2017/jun/28/a-million-a-minute-worlds-plastic-bottle-binge-as-dangerous-as-climate-change

*https://www.plasticoceans.org/the-facts/

CrowdLeaf Newsletter 16th January 2018

Welcome to this weeks CrowdLeaf newsletter.

The world is seeing and making more effort to cut out plastic pollution and Teresa May has brought out her statement of commitment to reduce this for the UK by 2042.

We at CrowdLeaf hope to see this happen a lot sooner for the sake of all the marine life, birds and the environment in general. We know we cannot achieve this by sharing the news alone. Many of our usual readers perhaps don’t need inspiring but if collectivly we can inspire and educate others to want to switch to a more environmentally friendly way of living then we should.

CrowdLeaf have taken the Plastic pollution plan and have made it more ambitious, the sort of ambition that we hope the government will eventually find. 

The link for which can be found here, written by Ryan Carter with input from me Vicky Wallis : Our criticisms and suggestions for the Plastic Plan .

There is still time to donate to this great cause – WWF UK Birthday Fundraiser.

Top Stories

New York City to Divest From Fossil Fuels And To Sue Companies

Worlds Biggest Wildlife Reserve Planned For Antartica 

 

Teresa May Vow Commitment To Reduce Plastic Pollution By 2042

 

 Ford To Invest 11bn And Have 40 Hybrid And Fully Electric Vehicles By 2022

Climate change,Pollution And Energy News 

 

Teresa May Calls For Fruit And Vegetables To Be Sold Without Plastic Packaging.

How To Build A Rubbish Business

Scotland Becomes First Country to Outlaw Plastic-Stemmed Cotton Swabs

Toxic Plastic Pollution Destroying Scotlands Beach’s, Loch’s and Rivers

Glasgow Pubs Back Calls For Ban On Plastic Straws

Can supermarkets get rid of unnecessary plastic packaging by 2042?

New Renewable Projects Planned Across Australia As Tesla Effect Hits

Wildlife, Conservation and Environment News

Millions of Trees To Be Planted To Create North Of England Forest

Here is the most current list of the world’s top 25 most endangered primates

Sustainability News

Plastic Eating Mushroom – Cleans up Non Biodegradable Plastics

Eco-House Made From Waste That Would Normally Be Burnt

Fully Solar Powered EV Wins Major Award

10 Plastics You Can Easily Quit Today!

Recycling News

 

Rise In Sales for Reusable Coffee Cups

Oxfam – The Rising Star Of The UK’s Online Fashion Industry

Recycled Cardboard Bedroom Set – Nest Bedding

Events

Renewable Energy At Local Level – Alton – Wednesday 17th January 

Green Spaces Walk – Portsmouth – Saturday 20th January

Penguins Flash Mob – Southampton – Saturday 20th January

Zero Waste Portsmouth Monthly Meeting – Portsmouth – Friday 26th January

Handy Websites

Something we look to help businesses do in the future. If you are a business that is in the waste(not) business please get in touch –Mixed Plastic Banks In Southampton

Pledge Your Commitment To Improving Hampshires Recycling Habits

Hampshire Recycling

Organic Veg Box Finder – Soil Association

Instead of throwing out or bagging up (to gather dust) all those clothes children quickly grow out of this is a brilliant website to buy or sell unwanted children clothes. It is run by a busy mum who also knows what it’s like with ever growing children and the endless amount of clothes children accumulate.

‘Last year a quarter of the clothing we got rid of was simply thrown away. That’s a staggering 300,000 tonnes that went into landfill. So many of those items could have been re-used and enjoyed by a another child, instead of contributing to the destruction of the planet.’

Loopster

 Contact us!

Please join us on Facebook, like and share with fellow environmental and wildlife enthusiasts where we will keep you up to date with climate change, sustainable and wildlife and conservation news and anything else green.

We would also like to start adding a directory to our newsletter, making it more accessible for everyone to gain information, join other environmental groups or eco-friendly businesses that sell eco-friendly products. If you or someone you know are interested, please contact us. We can also help advertise and advise on any campaigns and fundraising events, with the option to advertise on our webpage, facebook and newsletters.

Equally if you have an article or blog which is relevant to the local or global cause of making the world cleaner and greener or feel there is an issue that could be part of a discussion, then feel free to send it over and we can publish it.

Contact us via our website:

http://crowdleaf.org.uk/

Look us up on Facebook or drop us an email:

vicky@crowdleaf.org.uk

ryan@crowdleaf.org.uk

On behalf of CrowdLeaf,

Vicky

Please come and check out our store to support our cause and green community!

CrowdLeaf Store

Isolating the US from green policies would make it less competitive by @marintoironi

We have seen with astonishment a recent resolution from American government, announcing its commitment ditch its Climate Change Action Plan.

After COP21 the world became a block against climate change as never before. That includes not only policies but also the consolidation of the concept of global leadership that emerges as a solid and stable pillar that marks the beginning of an effective interconnected system of joint action. However, this is not suitable for anti-globalist forces that see in this kind of initiatives a threat for their isolationist strategy that helps them to boost a far right agenda. Surprisingly climate change action has become dangerous from a nationalist political perspective.




Trump makes America an isolated Nation not only on political and foreign affairs terms but also regarding green policies and a world that is moving towards a joint action focus.

The U.S. is not rich enough in natural resources to be self-sustaining in future decades. Isolate US from global green policies in addition to not investing on innovation is an explosive combination that would make the U.S. less competitive and no resilient. Indeed, green policies are part of being resilient at national level but are not enough if is it not in conjunction with global action and cooperation: that is the only resilient way out. That goes directly in relation to a global and safe system of international relations…. not multiple-selective-bilateral relations. Even if there were political will for investing in green energies like solar or wind, they’re will not being enough if is not under good and healthy international relations. It´s for this reason the imperative for generating a new trend and a new culture among American people: to reduce individual consumption, invest in green clean energies and above all on innovation.Taking in account that US is the country that spends more in energy than the rest of the world. Americans constitute 5% of the world’s population but consume 24% of the world’s energy.

If there is a boycott from US to a global joint action by cancelling international agreements this could only be translated in loneliness in resilient terms.

That´s not good news for American people although good for those American industries that are not willing to invest in clean energies. Paradoxically one of the main argumentations for this switch in American focus was “recovering our jobs” however it doesn´t seem to include the ones generated by clean energies.“8.1 million renewable energy jobs that exist globally, 3.5 million are in China, compared to less than one million in the U.S.”.*China will invest £292bn in renewable power by 2020, which means new and more employment at national level. Investing in renewables is it also part of a growth strategy.

This “break” with the rest of the world is it also a break within America as it goes against the will of many citizens that have seen in climate change action a priority in the political agenda. Which represents a stronger political failure worst than the investment in itself. Going back in time and loosing all the work done at Educational level, making citizens aware of their commitment with the environment, means literally destroying an emerging American green culture as well as divided a community of ideas and potential. Joint action is the way out at global and national level.

US will become weaker and this lack of investment and sensibility towards the new challenges would make it vulnerable concerning the most important aspect of a society: Education.

Cooperation will become the only way for surviving and become resilient from a world hit by multiple crises. Joint action represents the way out that US will not have if there continue in this line of isolation and “personal” foreign affairs relations. No commitment with international agreements in addition with no solidarity is generating a negative spiral. This is not only about a unilateral anti-global focus it will generate an anti-US boycott against American products and no cooperation in times of crises.

That is the devastating impact of Trump´s anti-green policies that are not just focusing in destroying this industry but the impact that creates: becoming not competitive. Not even their allies are in line with this focus. Russia -despite their intention to have a good relation with US- has developed a strong investment in clean energies, e.g. bio fuels.

Saying no to investment in clean energies means saying no to sustainability in the medium term and saying yes to profits to private interest in the short term.

In terms of competitiveness, the development of clean energies has become part of a modern industrial and commercial way of living and producing. US will become an outsider that even there new and bilateral alliances will not accompanied them.

The only basis to explain this resistance to be out of a green global world is because of a short-term vision on financial investment. There is not a logical or visionary reason that could support a decision that will leave US behind on new technologies. Hence, more vulnerable for facing a world submerged in multiple crises. An unjustified denial for investing in innovation completes this stage of chaos in which short-termism is leading the way without vision and a smart strategy able to make US resilient.

 

*http://bit.ly/2jd6rSl

*Surrealist picture: Hossein Zare




Start a #Sustainability #Movement in Your #Organization: Part 2 Building Buy-in : Wendy Firlotte @EngageIntl

Increasing employee involvement in workplace sustainability programs is one of the top challenges for organizations. This is not surprising as most businesses face issues with competing priorities, while implementing programs that are informal and voluntary. This post is going to make a departure from the usual topics that are discussed about sustainability buy-in. It will focus on three key questions and strategic approaches that are effective at building sustainability momentum within an organization.

So, let’s take a step back from sustainability specific issues and ask a couple of deeper questions and do a bit of exploring possible approaches.

What motivates us at work?

Dan Pink, an expert on human motivation and the author of the New York Times best seller, Drive: The Surprising Truth About What Motivates Us, shows us that there is a huge disconnect between what science knows and what business does. He discusses how 40 years of proven research on human motivation goes largely ignored by companies. Dan outlines, with case study examples, that using intrinsic motivators, across the board, increases engagement, productivity, creativity and satisfaction.

According to Pink, the key drivers to increasing employee performance, productivity and satisfaction are:

Purpose – doing things because they matter and are in service of something larger than ourselves; a higher or outward looking mission

Autonomy – a desire to be self-directed; ownership & responsibility in areas of day-to-day work, life balance, career development, organizational direction, etc.

Mastery – the urge to get better and better at something that matters – learning new skills and build our capacity to address new challenges/talks

In Dan Pink’s TED talk, “The Puzzle of Motivation”, he reveals the substance of his findings from his book. He discusses how the carrots and sticks approach to incentivizing, outside of a surprisingly narrow set of circumstances, largely never works and often destroys creativity. The proven secret to high performance is intrinsic motivation, the drive to do things that matter.

Practical Application: The key here is weaving these 3 drivers into your programming to inspire employee involvement and commitment. I often hear people say, “I tried that once and it didn’t work”. One-off and ad-hoc attempts at fostering buy-in do not work; it’s necessary to use strategic, consistent and embedded approaches to build commitment, community and a supportive culture. Creating momentum may take a bit of time, but consistency builds credibility, accountability, aids in measurement and provides a platform for effectively communicating relevant messaging.

How does being purpose driven increase buy-in and participation?

The latest trend in the corporate world is the shift to establishing a company brand promise and growing profits through purpose-driven business strategies. Research shows purpose-driven organizations that foster shared-value experience a higher level of trust, ability to innovate, employee and customer satisfaction and overall profits.

Simon Sinek, the author of “Start with Why: How Great Leaders Inspire Everyone to Take Action”, tells us that customers don’t buy what you do; they buy why you do it. Your company’s why is the larger purpose that inspires you to do what you do every day beyond the objective of solely making money.

According to John Mackey & Raj Sisodia, the authors of “Conscious Capitalism: Liberating the Heroic Spirit of Business”, there are four general categories to consider when determining your organization’s “why” or higher purpose:

1.   Improving quality of life through service

2.   Furthering human knowledge through discovery and knowledge sharing

3.   Achieving excellence, beauty and mastery

4.   Doing the right thing




In Simon’s TED talk, How Great Leaders Inspire Action, he discusses the why (higher purpose), how (value proposition) and what (impact and scale of your offerings) of your business and the importance of starting with and discovering your why. Successful and innovative organizations start with a clear why and create aligned experiences (how) and products (what) around their brand that inspire employees, customers and investors.

Practical Application: Sustainability and corporate responsibility (CSR) initiatives are valuable alignment points to illustrate purpose-driven brand experiences that resonate with employees, customers and investors. Aligning sustainability-related activities with organizational purpose and business objectives provide a powerful platform to foster shared value, trust and ultimately buy-in from various stakeholder groups.

How do we build momentum when implementing internal initiatives?

How does an idea get widely adopted over time? We can look to the diffusion of innovation theory, developed by Everett Rogers in 1962. In his book, Diffusion of Innovations”, Rogers explains how, over a period of time, an idea gains momentum and spreads within a social system. This is essentially what Derek Sivers was illustrating in his “how to start a movement” video that was highlighted in Part 1: Steps to follow in this post series.

The theory, illustrated by a bell-curve, is broken into segments: adopters, innovators (2.5%), early adopters (13.5%), early majority (34%), late majority (34%) and laggards (16%). The theory outlines how each category of adopters acts as influencers for the next segment under the curve.  A key effect in the model, which is often referred to the as the tipping point (16%), is where the rate of adoption accelerates and takes on the momentum needed for the innovation to be widely adopted.

Rogers also identified, in the Diffusion of Preventative Innovation, five characteristics that directly affect the probability of adoption of a specific innovation:

1.   Relative advantage – new idea is better than what is already available or in use

2.   Compatibility – compatible with their current habits and values

3.   Complexity – relative ease of use

4.   Trialability – potential adopter may trial it on a limited basis

5.   Observability – innovation is observed in use by other members and their results

Practical Application: When creating your programming, it is key to weave the success characteristics throughout your programming. Explore the five characteristics like a checklist and identify how your program stacks up in each area and where there are areas for improvement.

This model is also an incredibly useful marketing tool. Use the profile for each segment to create a targeted marketing strategy. This approach, using each segment profile, allows for the crafting of relevant and compelling marketing tactics and messages to effectively increase the rate of momentum and adoption.

Want to learn more?

Watch for the next installment of our 6-part “Start a Sustainability Movement in Your Organization “ series. Part 3 will focus on how to scale your program, no matter the size, function or structure of your organization.

Start a conversation! Please leave a comment, question or share your experiences below. Also feel free to post any burning issues that you would like to see covered in this series.

Start a Sustainability Movement in Your Organization Series:

  • Part 1: Steps to follow
  • Part 2: Building buy-in at every level
  • Part 3: How to scale
  • Part 4: How to systemize
  • Part 5: All in for sustainability
  • Part 6: Fostering culture & embedding sustainability

Connect with Wendy on :

Twitter: @EngageIntl

LinkedIn: Wendy Firlotte

Wendy is a Sustainability Employee Engagement Specialist. She specializes in translating high-level strategy and vision into purpose driven, embedded and aligned employee action. She’s a great asset to our guest blog here on CrowdLeaf.







Start a #Sustainability #Movement in Your #Organization: Part 1 – Steps to Follow : Wendy Firlotte @EngageIntl

​When I talk to organizations of all sizes and functions, their biggest pain point is essentially the same, lack of participation.  Consistently, the two biggest challenges I hear are obstacles to increasing stakeholder buy-in and deal with competing priorities in the workplace.

In corporate responsibility & sustainability, we talk about being purpose driven and embedding sustainability within the organization, but what does that mean exactly? Essentially, we are looking for ways to mobilize employees and resources toward a shared sustainability purpose. In other words, what we want to know is how do we start a sustainability movement? This is the first installment of a 6 part series where we will discuss what starting a sustainability movement means, what it takes and the key elements for success.

Before getting into how to start a sustainability movement within your organization, let’s watch a TED talk by Derek Sivers (3 mins) and break down the basic steps and key insights of starting a movement in general.

Observed steps and key insights from the video:

  1.    Leaders need to create actions that are easy to follow and show the first follower how to follow. The first followers will then show everyone else how to follow.
  2.    Leaders embrace followers as equals, so it’s about the movement, not about the leader.
  3.    The first follower is an underestimated form of leadership. It takes courage to stand out and do something new and different.
  4.    Actions must be public. It’s important to not only show the actions of the leader, but also the followers. New followers will emulate other followers, not the leader.
  5.    After the first few join, others will join because it’s less risky. Then you hit the tipping point.
  6.    Afterward, those who were sitting on the fence before, have no reason now not to join. They won’t stand out, they won’t be ridiculed, but they will be part of the in-crowd if they hurry.
  7.    Then you have a movement.

I love that these insights are clear and simple, but I also wanted to add some key ideas that relate these steps to engaging employees in internal sustainability programs; many of these will be discussed in greater detail later in the series.

Create relevance for the program beyond company purpose. If a mission isn’t relevant to employees on a personal level, outside of work, it’s not likely to resonate with them at work either. How does your company’s sustainability agenda align with a greater purpose, allowing employees to contribute to the global good? Are you relating similar actions in their daily lives at home?

The UN Sustainable Development goals are a great way to create greater overall relevance. It provides a collective (global) way forward to address the world’s most pressing issues, but allows companies to choose the goals that align with their purpose and materiality priorities. With this greater vision and purpose, employees can participate make the broader connections with the meaning behind their brand experiences.

Meeting people where they are. A key element to increasing participation is by creating programming to engage employees that reflect their varying levels of understanding and willingness to participate. Do you have activities planned to accommodate these levels of employee involvement to meet them at their highest level of engagement and potential impact?

Law of diffusion of innovation principle. According to research, the required percentage of uptake in order to achieve the tipping point when adopting new innovations is only 16 %. (That lovely number makes the task seem more manageable, right?) Here is a great talk by Simon Sinek, where he discusses the law of diffusion in more detail.

Share employee experiences. Create fun, engaging, and relatable experiences for participating employees to share and inspire others to get involved. You could highlight and share articles, videos, blogs, pictures, posts, tweets, etc. Harness the powerful resource of employee influence and amplification in networks, on social media and word of mouth.

Cultivate followers and equip them to be advocates. Advocates and enthusiasts can be your strongest resource. We are very much social beings and are strongly influenced by our peers. Often sustainability practitioners feel overwhelmed when implementing programming as they say, “it’s just me!” I say look for ways to mobilize your employees and make them all owners and leaders. Create a clear process to show your followers how to follow, so they can then easily communicate the process to other potential followers.

Focus on key messaging and ongoing dialogue.  Be consistent in your messaging, frequency and contact channels with your communications and engagement. Focus on regular messaging communications, activities and feedback. If we want activities to be embedded into our organizational ethos, it needs to be part of an ongoing conversation, not only a few times per year when specific activities are launched.

Want to learn more? Watch for the next installment of her 6-part “Start a sustainability movement “ series. Part 2 will focus on building stakeholder buy-in at every level of the organization.




Start a Sustainability Movement Series:

  • Part 1: Steps to follow
  • Part 2: Building buy-in at every level
  • Part 3: How to scale
  • Part 4: How to systemize
  • Part 5: All in for sustainability
  • Part 6: Fostering culture & embedding sustainability

Leave a Comment! We would love to hear your thoughts! Please leave a comment or question below. Also feel free to post any burning issues that you would like to see covered in this series.

You can find Wendy on Twitter:@EngageIntl or LinkedIn: Wendy Firlotte

Wendy is a Sustainability Employee Engagement Specialist. She specializes in translating high-level strategy and vision into purpose driven, embedded and aligned employee action. She’s a great asset to our guest blog here on CrowdLeaf.




Used cups are a problem – Daizyp a solution.

Used cups are not only a challenge for recycle depending on materials and waste management, but also a big waste of space when binned and thrown away and into trash bins.




Too often we walk along streets and see trash cans quite exploding or worst we have to deal with this problem in our offices near coffee break areas or vending machines.
This is my personal experience and honestly, watching this garbage obscenity and the number of wasting bags used for waste management, I couldn’t take it anymore to see all that space wasted.

So I tried to find a solution to this problem, and too bad I found only big machines which are awesome to collect and/or destroy used cups managing big numbers, but too big and too expensive to install in my office or my home.

So here came the idea: realize a device to be inserted into the bin that let me collect and stack my used cups easily instead of trying every time to stack one into another one and often failing.

The solution should be low cost, small size and possibly affordable to everyone and most important could be applied to almost every type of existing trash bins around the world.

After a lot of modifications and tests finally a brand new tool was born to satisfy my needs: Daizyp. And using it for the first times gives me knowledge to use it even for other type of waste, or for example I found it great when using it in my office desk bin to collect coffee plastic cups into Daizyp and paper into the bin. A smart and eco-friendly solution all-in-one!

Daizyp helps people to collect used cups stacking them nicely avoiding waste of space and at the same time improving recycle collecting cups all together easily.

Daizyp transforms your trash bin into a smart one and can be installed in almost every type of trash bin.

Install and using it is very simple, all you have to do is inserting it into your bin (or outside the bin) and begin to throw inside it your used cups.
All the cups will stack together and when full emptying Daizyp is a simple and fast operation: you release the pin on the bottom and let the stacked cups fall into waste bag and you’re done.

Daizyp benefits are many and helps you:

  • save space in your bin and waste bags
  • save money – with lower costs for waste management and number of waste bags used
  • save the planet by improving recycle easily
  • educating kids to recycle having fun





Daizyp comes in 2 sizes version: normal size (84mm diameter) for plastic cups and glasses, and XL size (95mm diameter ) for fast food or big cups.

Daizyp project is young but promising: these days we are performing tests at our friend’s offices and small business and they are enthusiastics about it!

We are working for crowdfunding campaign scheduled for the first quarter 2017 and in the meantime trying to let people know Daizyp, the benefits it will bring and join the Daizyp recycle revolution.

Discover more on www.daizyp.com or follow Daizyp @thedaizyp




Are cycling and recycling parts of a green wonderland or are they a goal towards achieving resilience? 

Originally posted on  : thesustainabilityreader.com




Are cycling and recycling parts of a green wonderland or are they a goal towards achieving resilience?

Both activities are part of a big strategy based on the response of a sustainable system towards the relentless impact of climate change. Transport and waste management are a good summary of the best activities that describe a personal healthy “green” attitude. However, it awakens resistance because it something “new” that represents a complete change of diary habits. There is not a solid culture around the need to be sensible and make personal efforts (recycling, shopping habits, transport, etc).  In addition, we live in a historically moment in which the strong investment that climate change demands is surprisingly gather deniers and support from governments. Just to give a recent example, in Madrid, Spain the resolution to close the traffic in the centric area of this crowd city –only for Christmas period-, is generating debate and resistance. Most of the citizens do not understand the meaning even if it has a direct and immediate impact in contamination levels and has already achieved a successful 37% of reduction.

In the end, everything is reduced to a process of re-educate people that unfortunately is not being carried out in a systemic way. Is not even a struggle against climate change denials –that at least are informed of the existence of scientific material- but of raising awareness of the need to change personal habits by delivering constant information to the people.

Despite all this years of constant discussion about the need to reshape public an private policies around the environment is still seen as a matter of public decisions without personal involvement, that almost “magically” will make a reduction on contamination.

“Ignorance is the darkest night”… Indeed, and the lack of awareness of making changes through personal habits it make the goal for a green city literally impossible.

So, is it all about education and information? Yes, mainly because most of the reactions from the citizenship comes precisely because of being misinformed/no informed. Turn to a green city demands solid Education pillars as the Nordic countries have shown. A change of personal habits comes from the conviction and be educated and informed around green policies is the best way to get it.

Personal attitude has a real and direct impact on climate change and what its most important: it has a real possibility to successfully change it.

Cycling is a symbol for these changes, as transport seems to be one of the most important aspects for achieving sustainable goals. The use of fossil fuels is a big challenge that is usually associated as a matter of “public affairs”. Indeed, restrictions to its use needs strong legislation, however in a political world contaminated by corruption, private interests, and “revolving doors” not always success. Is for this reason that the pressure around individual attitude is much more powerful than any legislation and the only resilient way to push for changes.

If you make legislation without individual awareness maybe you succeed…maybe not, but if you make people aware of their own interests even in the long term you make history.

Cycling and recycling are not enough to make a world sustainable but it makes the difference from the easiest way to do it: change of personal habits. Being green is a matter of personal awareness that need to be rising by Education patterns boost by the State. Too much focus in legislation makes loss the focus in what is really important: individuals able to change systems, not systems that change through bottom up initiatives.

If there is a systemic “green education” cycling and recycling ´d be only the starting point for a tangible  wonderland! GO!






The goal of a sustainable world within an unsustainable political framework by @MarIntroini

Originally posted on  : thesustainabilityreader.com




“In anxious anticipation” the name of Aaron Tilley´s sculpture that illustrates our article represents the threaten impact of an unsustainable political system. Paradoxically the pillar message from political leaders is precisely: a sustainable system. The question is: Does the current political system give a framework sufficiently solid to boost a sustainable world? Let´s go to the own concept of sustainability. Among different definitions there are three pillars that gather the essence: social, economic and environment, and its only through a harmonic interaction that we could get to a balanced result. However, sustainability is mainly associated with environmental aspects and left behind the importance of economic and social misbalances. Many of the changes that the world is experimenting as a direct consequence of the advance of far-right populism, demands a reshape of the system also in terms of sustainability.In which denial of climate change is only one aspect of the devastating impact on the rest of this complex roadmap, which is launched in an isolationist message. When we focus strategies around sustainability, is precisely joint action at national and global level and the harmonic combination of the 3 main pillars that shape a holistic approach. That is so, that build extreme defences of sovereignty has an impact on sustainable goals as it demands a global approach that connect with the rest of the world. A work of harmonisation of policies at global level is also part of a sustainable agenda developed by leaders with vision.

The power to agglutinate social-economic and environmental pillars towards a goal of a sustainable system it should be based on political systems that give equal relevance to each pillar in a global context. Is in this sense that we see the inequality of priorities and the preeminence for environmental aspects over the rest. Green business has become a great goal but it could only be considered successful if is it under a holistic analysis on sustainability if not it is only about short-term business profits. Being green is also a matter of boosting sustainable goals as an essential element for a real evolution and changes. “Falling or rolling towards a Green age?”http://bit.ly/2eKDRmD. However, a culture around green is not necessary translated in a sustainability culture. This ambitious goal demands a new and strong step that fully integrates the social and economic pillar. Under current framework in which lack of transparency and accountability is the guideline of political systems (Panama papers, Brexit´s impossible promises, anti-globalist, anti-European Union, etc.) the counterbalance of social and economic pillars connecting with environmental issues seems an important challenge.

A goal of a sustainable system is not only a matter of accepting climate change challenges but also the reshape of current frameworks at political, economic and financial level if not, ineffectiveness would be the result. The crack of the global financial system confirms the “unsustainability” of current codes.

For instance, if there is an official commitment towards climate change and at the same time there is not a boost of policies (subsidies, investment, etc.) there will not be coherence with the original message. A good example of these contradictions is illustrated by failed Spanish government´s policies around wind energy, although with a strong political message in favor. “Wind energy in Spain: raise and fall”

Is not possible to get to sustainable goals if we move through unsustainable political systems. Social and economic pillars need to be addressed by a strong political will and tangible agenda. The role of political leaders play as catalyst of changes and currently are only being part of big campaigns carefully studied at marketing level but without accountability over their proposals. Maybe this is part of a transitional process in which the population needs an emotional, subjective message rather than proven and achievable objective goals.




An “anxious anticipation” is the feeling that best describe the disempowered role of the civil society and the weak but determinate message from political leaders. Making of sustainability their leading message although without delivering alternative models that radically reform the system.

Without a reshape of the political system there will not be an in-depth counterbalance of social-economic-financial-environmental pillars towards a sustainable system…not only sustainable goals.