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Start a #Sustainability #Movement in Your #Organization: Part 2 Building Buy-in : Wendy Firlotte @EngageIntl

Increasing employee involvement in workplace sustainability programs is one of the top challenges for organizations. This is not surprising as most businesses face issues with competing priorities, while implementing programs that are informal and voluntary. This post is going to make a departure from the usual topics that are discussed about sustainability buy-in. It will focus on three key questions and strategic approaches that are effective at building sustainability momentum within an organization.

So, let’s take a step back from sustainability specific issues and ask a couple of deeper questions and do a bit of exploring possible approaches.

What motivates us at work?

Dan Pink, an expert on human motivation and the author of the New York Times best seller, Drive: The Surprising Truth About What Motivates Us, shows us that there is a huge disconnect between what science knows and what business does. He discusses how 40 years of proven research on human motivation goes largely ignored by companies. Dan outlines, with case study examples, that using intrinsic motivators, across the board, increases engagement, productivity, creativity and satisfaction.

According to Pink, the key drivers to increasing employee performance, productivity and satisfaction are:

Purpose – doing things because they matter and are in service of something larger than ourselves; a higher or outward looking mission

Autonomy – a desire to be self-directed; ownership & responsibility in areas of day-to-day work, life balance, career development, organizational direction, etc.

Mastery – the urge to get better and better at something that matters – learning new skills and build our capacity to address new challenges/talks

In Dan Pink’s TED talk, “The Puzzle of Motivation”, he reveals the substance of his findings from his book. He discusses how the carrots and sticks approach to incentivizing, outside of a surprisingly narrow set of circumstances, largely never works and often destroys creativity. The proven secret to high performance is intrinsic motivation, the drive to do things that matter.

Practical Application: The key here is weaving these 3 drivers into your programming to inspire employee involvement and commitment. I often hear people say, “I tried that once and it didn’t work”. One-off and ad-hoc attempts at fostering buy-in do not work; it’s necessary to use strategic, consistent and embedded approaches to build commitment, community and a supportive culture. Creating momentum may take a bit of time, but consistency builds credibility, accountability, aids in measurement and provides a platform for effectively communicating relevant messaging.

How does being purpose driven increase buy-in and participation?

The latest trend in the corporate world is the shift to establishing a company brand promise and growing profits through purpose-driven business strategies. Research shows purpose-driven organizations that foster shared-value experience a higher level of trust, ability to innovate, employee and customer satisfaction and overall profits.

Simon Sinek, the author of “Start with Why: How Great Leaders Inspire Everyone to Take Action”, tells us that customers don’t buy what you do; they buy why you do it. Your company’s why is the larger purpose that inspires you to do what you do every day beyond the objective of solely making money.

According to John Mackey & Raj Sisodia, the authors of “Conscious Capitalism: Liberating the Heroic Spirit of Business”, there are four general categories to consider when determining your organization’s “why” or higher purpose:

1.   Improving quality of life through service

2.   Furthering human knowledge through discovery and knowledge sharing

3.   Achieving excellence, beauty and mastery

4.   Doing the right thing




In Simon’s TED talk, How Great Leaders Inspire Action, he discusses the why (higher purpose), how (value proposition) and what (impact and scale of your offerings) of your business and the importance of starting with and discovering your why. Successful and innovative organizations start with a clear why and create aligned experiences (how) and products (what) around their brand that inspire employees, customers and investors.

Practical Application: Sustainability and corporate responsibility (CSR) initiatives are valuable alignment points to illustrate purpose-driven brand experiences that resonate with employees, customers and investors. Aligning sustainability-related activities with organizational purpose and business objectives provide a powerful platform to foster shared value, trust and ultimately buy-in from various stakeholder groups.

How do we build momentum when implementing internal initiatives?

How does an idea get widely adopted over time? We can look to the diffusion of innovation theory, developed by Everett Rogers in 1962. In his book, Diffusion of Innovations”, Rogers explains how, over a period of time, an idea gains momentum and spreads within a social system. This is essentially what Derek Sivers was illustrating in his “how to start a movement” video that was highlighted in Part 1: Steps to follow in this post series.

The theory, illustrated by a bell-curve, is broken into segments: adopters, innovators (2.5%), early adopters (13.5%), early majority (34%), late majority (34%) and laggards (16%). The theory outlines how each category of adopters acts as influencers for the next segment under the curve.  A key effect in the model, which is often referred to the as the tipping point (16%), is where the rate of adoption accelerates and takes on the momentum needed for the innovation to be widely adopted.

Rogers also identified, in the Diffusion of Preventative Innovation, five characteristics that directly affect the probability of adoption of a specific innovation:

1.   Relative advantage – new idea is better than what is already available or in use

2.   Compatibility – compatible with their current habits and values

3.   Complexity – relative ease of use

4.   Trialability – potential adopter may trial it on a limited basis

5.   Observability – innovation is observed in use by other members and their results

Practical Application: When creating your programming, it is key to weave the success characteristics throughout your programming. Explore the five characteristics like a checklist and identify how your program stacks up in each area and where there are areas for improvement.

This model is also an incredibly useful marketing tool. Use the profile for each segment to create a targeted marketing strategy. This approach, using each segment profile, allows for the crafting of relevant and compelling marketing tactics and messages to effectively increase the rate of momentum and adoption.

Want to learn more?

Watch for the next installment of our 6-part “Start a Sustainability Movement in Your Organization “ series. Part 3 will focus on how to scale your program, no matter the size, function or structure of your organization.

Start a conversation! Please leave a comment, question or share your experiences below. Also feel free to post any burning issues that you would like to see covered in this series.

Start a Sustainability Movement in Your Organization Series:

  • Part 1: Steps to follow
  • Part 2: Building buy-in at every level
  • Part 3: How to scale
  • Part 4: How to systemize
  • Part 5: All in for sustainability
  • Part 6: Fostering culture & embedding sustainability

Connect with Wendy on :

Twitter: @EngageIntl

LinkedIn: Wendy Firlotte

Wendy is a Sustainability Employee Engagement Specialist. She specializes in translating high-level strategy and vision into purpose driven, embedded and aligned employee action. She’s a great asset to our guest blog here on CrowdLeaf.







Start a #Sustainability #Movement in Your #Organization: Part 1 – Steps to Follow : Wendy Firlotte @EngageIntl

​When I talk to organizations of all sizes and functions, their biggest pain point is essentially the same, lack of participation.  Consistently, the two biggest challenges I hear are obstacles to increasing stakeholder buy-in and deal with competing priorities in the workplace.

In corporate responsibility & sustainability, we talk about being purpose driven and embedding sustainability within the organization, but what does that mean exactly? Essentially, we are looking for ways to mobilize employees and resources toward a shared sustainability purpose. In other words, what we want to know is how do we start a sustainability movement? This is the first installment of a 6 part series where we will discuss what starting a sustainability movement means, what it takes and the key elements for success.

Before getting into how to start a sustainability movement within your organization, let’s watch a TED talk by Derek Sivers (3 mins) and break down the basic steps and key insights of starting a movement in general.

Observed steps and key insights from the video:

  1.    Leaders need to create actions that are easy to follow and show the first follower how to follow. The first followers will then show everyone else how to follow.
  2.    Leaders embrace followers as equals, so it’s about the movement, not about the leader.
  3.    The first follower is an underestimated form of leadership. It takes courage to stand out and do something new and different.
  4.    Actions must be public. It’s important to not only show the actions of the leader, but also the followers. New followers will emulate other followers, not the leader.
  5.    After the first few join, others will join because it’s less risky. Then you hit the tipping point.
  6.    Afterward, those who were sitting on the fence before, have no reason now not to join. They won’t stand out, they won’t be ridiculed, but they will be part of the in-crowd if they hurry.
  7.    Then you have a movement.

I love that these insights are clear and simple, but I also wanted to add some key ideas that relate these steps to engaging employees in internal sustainability programs; many of these will be discussed in greater detail later in the series.

Create relevance for the program beyond company purpose. If a mission isn’t relevant to employees on a personal level, outside of work, it’s not likely to resonate with them at work either. How does your company’s sustainability agenda align with a greater purpose, allowing employees to contribute to the global good? Are you relating similar actions in their daily lives at home?

The UN Sustainable Development goals are a great way to create greater overall relevance. It provides a collective (global) way forward to address the world’s most pressing issues, but allows companies to choose the goals that align with their purpose and materiality priorities. With this greater vision and purpose, employees can participate make the broader connections with the meaning behind their brand experiences.

Meeting people where they are. A key element to increasing participation is by creating programming to engage employees that reflect their varying levels of understanding and willingness to participate. Do you have activities planned to accommodate these levels of employee involvement to meet them at their highest level of engagement and potential impact?

Law of diffusion of innovation principle. According to research, the required percentage of uptake in order to achieve the tipping point when adopting new innovations is only 16 %. (That lovely number makes the task seem more manageable, right?) Here is a great talk by Simon Sinek, where he discusses the law of diffusion in more detail.

Share employee experiences. Create fun, engaging, and relatable experiences for participating employees to share and inspire others to get involved. You could highlight and share articles, videos, blogs, pictures, posts, tweets, etc. Harness the powerful resource of employee influence and amplification in networks, on social media and word of mouth.

Cultivate followers and equip them to be advocates. Advocates and enthusiasts can be your strongest resource. We are very much social beings and are strongly influenced by our peers. Often sustainability practitioners feel overwhelmed when implementing programming as they say, “it’s just me!” I say look for ways to mobilize your employees and make them all owners and leaders. Create a clear process to show your followers how to follow, so they can then easily communicate the process to other potential followers.

Focus on key messaging and ongoing dialogue.  Be consistent in your messaging, frequency and contact channels with your communications and engagement. Focus on regular messaging communications, activities and feedback. If we want activities to be embedded into our organizational ethos, it needs to be part of an ongoing conversation, not only a few times per year when specific activities are launched.

Want to learn more? Watch for the next installment of her 6-part “Start a sustainability movement “ series. Part 2 will focus on building stakeholder buy-in at every level of the organization.




Start a Sustainability Movement Series:

  • Part 1: Steps to follow
  • Part 2: Building buy-in at every level
  • Part 3: How to scale
  • Part 4: How to systemize
  • Part 5: All in for sustainability
  • Part 6: Fostering culture & embedding sustainability

Leave a Comment! We would love to hear your thoughts! Please leave a comment or question below. Also feel free to post any burning issues that you would like to see covered in this series.

You can find Wendy on Twitter:@EngageIntl or LinkedIn: Wendy Firlotte

Wendy is a Sustainability Employee Engagement Specialist. She specializes in translating high-level strategy and vision into purpose driven, embedded and aligned employee action. She’s a great asset to our guest blog here on CrowdLeaf.




Used cups are a problem – Daizyp a solution.

Used cups are not only a challenge for recycle depending on materials and waste management, but also a big waste of space when binned and thrown away and into trash bins.




Too often we walk along streets and see trash cans quite exploding or worst we have to deal with this problem in our offices near coffee break areas or vending machines.
This is my personal experience and honestly, watching this garbage obscenity and the number of wasting bags used for waste management, I couldn’t take it anymore to see all that space wasted.

So I tried to find a solution to this problem, and too bad I found only big machines which are awesome to collect and/or destroy used cups managing big numbers, but too big and too expensive to install in my office or my home.

So here came the idea: realize a device to be inserted into the bin that let me collect and stack my used cups easily instead of trying every time to stack one into another one and often failing.

The solution should be low cost, small size and possibly affordable to everyone and most important could be applied to almost every type of existing trash bins around the world.

After a lot of modifications and tests finally a brand new tool was born to satisfy my needs: Daizyp. And using it for the first times gives me knowledge to use it even for other type of waste, or for example I found it great when using it in my office desk bin to collect coffee plastic cups into Daizyp and paper into the bin. A smart and eco-friendly solution all-in-one!

Daizyp helps people to collect used cups stacking them nicely avoiding waste of space and at the same time improving recycle collecting cups all together easily.

Daizyp transforms your trash bin into a smart one and can be installed in almost every type of trash bin.

Install and using it is very simple, all you have to do is inserting it into your bin (or outside the bin) and begin to throw inside it your used cups.
All the cups will stack together and when full emptying Daizyp is a simple and fast operation: you release the pin on the bottom and let the stacked cups fall into waste bag and you’re done.

Daizyp benefits are many and helps you:

  • save space in your bin and waste bags
  • save money – with lower costs for waste management and number of waste bags used
  • save the planet by improving recycle easily
  • educating kids to recycle having fun





Daizyp comes in 2 sizes version: normal size (84mm diameter) for plastic cups and glasses, and XL size (95mm diameter ) for fast food or big cups.

Daizyp project is young but promising: these days we are performing tests at our friend’s offices and small business and they are enthusiastics about it!

We are working for crowdfunding campaign scheduled for the first quarter 2017 and in the meantime trying to let people know Daizyp, the benefits it will bring and join the Daizyp recycle revolution.

Discover more on www.daizyp.com or follow Daizyp @thedaizyp




Announcement of a regular Green Show on @VoiceFMradio by @rwscarter

Some of you have already listened to @rwscarter on VoiceFm recently, some of you are so dedicated that you have heard both of his appearance so far. Credit where it is due, that cannot have been as easy as listening to Adam from Green Hampshire or Denise from ‘Eco Hair and Beauty‘. Both the earlier show and the now regular slot. On that occasion (my first VoiceFm appearance) I was with the wonderful Denise Baden from Southampton University who was discussing the great initiative ‘Eco Hair and Beauty’ which have written for us here at @CrowdLeaf before. She also discussed the sustainability agenda in Cuba- which she tied in rather nicely with her musical ‘Fidel’. More of that can be found here along with a link to that guest appearance below.




Like wise the new green show on VoiceFM – hosted by Xan Philips and the green agenda taken forward by @rwscarter on Xan’s ‘The Business show’ every first Thursday of the month from 8pm- 9pm.

The December the 1st episode can be found above – With the inside scoop on all things Christmas ,Autumn Statement, local green campaigns, national crowdfunding news and the green agenda and insights, from £5 notes to electric vans.

As @rwscarter is now a regular guest- the first in the sequence of Green issues radio appearances os merely the start, we want your green news, campaigns and insights to share live on air. At the moment this scheduled be broadcast every first Thursday of each month from 8 PM however we are both human and sometime this may change, so keep an eye on our twitter and on here. You can tune in on 103.9FM or find us online at : http://www.voicefmradio.co.uk   . If you happen to miss the show but still want to listen, perhaps you want to take us for a train journey, or on a long walk  – there is both a listen live and as you’ve  probably noticed from the links above a ‘listen again’ option.  Thanks as always for being here with us – keep your green news, campaigns, opportunities and more coming our way. Equally there is room for suggested sustainability/green/conservation songs – please do share your suggestions.




In conversation with @barryejames – Crowdfunding: Deep Impact Conference

CrowdLeaf is a proud sponsor for Thursday the 24th of November’s Crowdfunding: Deep Impact Conference.

@rwscarter did an interview with Barry James the brain child and man in charge for the conference. Barry is CEO of the Crowdfunding Center and Secretary of the All Party Parliamentary Group on Crowdfunding among many other positions, ventures and successes.  This week Barry found time to talk about how crowdfunding can help the green, sustainability and conservation community and much more. Listen below as we discuss the speakers, the concepts, the change that Acts of Parliment such as the Social Value Act can and will make a difference to the causes we care about.

Here’s a list of some of the fantastic sponsors for the event. Click on the video or the link to see/ hear about the speakers and schedule for the day.

sponsors

@MarIntroini : The Resilient Cities System. That is #Sustainable & #Green #Cities

I would like to take this opportunity to once again thank the great @MarIntroini  for writing another guest post for us.

The piece was also posted here on Mar’s blog.

amsterdam_ave

Resilience seems to be just another fashion word that defines the need of renewed architecture projects and technology systems. However resilience is a holistic concept that demands and in-depth review of current standards of living as well as the built of new economic-financial codes under the framework of a strong political will. The capacity of changing a status quo that is not responsive is the challenge for facing uncertainty effectively.

Since the start of the modern era, cities become a factor of development but also of chaos. More and more people migrate to urban areas and is expected that 70% of the world population will live in cities by 2050 which create the ambitious goal for a modern way of living: an urban life that includes the benefits from nature. By the contrary of what we could imagine, it´s possible! Changing rural for urban life does not necessary means loosing the contact with nature and a clean environment. Is a matter of innovation and changing habits: vertical gardens, green roofs, parks, more walk able areas, plants turn to generators of electricity, transport powered by clean energies, solar, wind energy, urban farming, etc. All of the above are green pieces of an urban puzzle that boost resilience.

Climate change and their growing threats have exposure our weakness to face crisis and the lack of adaptation methods that encompasses a new normal of drought, floods and an unusual weather that affects crops, hence food habits. Emergency situations are not only a matter of humanitarian aid –that need to be reshaped according to the new reality- but of adaptation policies that are also an urgent matter, even if there results may not be perceived in the short term. Prevention measures are not a priority anymore but adaptation to make resilience a real goal; through strong innovate policies that could go in harmony with those adaptive policies.

To get to 100% resilient cities is paramount to be aware of the need of a systemic process in which all elements are of equal importance. There is one pillar that has a key role: innovation in technology and architecture in conjunction with the creativity of building new behavioural codes political and individually.Without innovation all sides of this revolutionary process means nothing if it is not combined with a strong political will and a smart distribution of resources.

In this process of adaptation, education plays a paramount role to produce “adaptive minds” able to become a catalyzer of changes by reforming the system in a holistic way. Therefore politics, economics, finances and civil society must joint together in an effort to change habits and boost creativity towards green minds.

To achieve those goals a reform of the entire system in a strategic plan in which political old codes are left aside and a new political class emerges to design with creativity and determination the path for a reformed system.

Being Green is not another fashion attitude but an essential pillar to become resilient towards the new challenges that the environment is posing. A change of mind is the password to start this creative process of living in “green code”.

The C02 soaking Sponge made with …. Baking Soda

CrowdLeaf, we have a problem, a big one.  A problem I do not need to tell you, your probably here reading this because you know of this problem. C02 emissions and the catastrophic damage it causes to our climate and environment. The collective problem of climate change, needs a collective response. So on this the first blog I am doing for CrowdLeaf, I would like to say thank you for joining in a collective response to this collective problem.

A news story caught my eye recently, for me it symbolises the momentum that we have behind tackling the emissions, it is a story of Carbon capture. Carbon Capture is one way in which we can mitigate the negative effect we are having on the world and we should be doing all we can to capture as much carbon dioxide as we can from the root causes as well as what we can to lower the amount of causes of emissions.

First I want to put an argument to bed, I have been told that carbon capture just allows bad behavior, or at least bad practice to go on longer. I get the angle but I put this to you, some decisions will be made around the world that we will have no power over, we have no say in and that will go ahead regardless. Only through advancements in this sort of technology can we mitigate these damages while we push for a better world. In, local, company, national, pan national or global agreements this sort of technology strengthens our hand when we are entering negotiations around emissions and lowers the cost of tackling the problems we face.




In global negotiations such as COP21 which happened in Paris recently are about overcoming a lot of vested interests and sadly about a lot of money that does quite well from the status quo. This is where carbon capture really shows its strength, the emergence of new technologies allows more uptake for less costs and the increased bargaining power that comes with a lower cost of carbon reduction technologies is a good result for us.

There is a noble and pragmatic case behind carbon capture, the world would be a lot worse if we did not try and at least mitigate the negative externalities that arise from what is the largest cause of emissions. invest in new innovations to stop emissions is still technology that can be used in other countries where our movement may not be as strong. There is not yet the capacity on renewable energy and sustainable alternatives to shut off these very dirty but very profitable industries. So for every increase in the quantities of C02 that can be captured is a minor victory.

Last year the government withdrew its support for carbon capture, but today I can announce that despite losing state backing, the C02 soaking sponge keeps going with the support of baking Soda! – Through the use of 3D printers scientists have been able to make a new sponge-like substance that captures C02 and creates backing soda. The sponge is made to increase the surface area and when the surface makes contact with CO2 they react and create baking soda through the mixing of water, C02 and sodium carbonate.

The beauty of this is that baking soda has a market, green baking soda has a far more ethical tinge to add to a future kitchen cabinet. If you’ll excuse the cliche if this works ‘were really cooking on gas now’.   CrowdLeaf wish everyone on the team the best of luck in creating the final product and hope they can get it to market as soon as.